Pat Flynn of Smart Passive Income

Podcasting is not for everyone. Podcasting is long-format content marketing, which means the audience expects you to dive deeper into your area of expertise. Yet despite the many experts, gurus, rockstars and ninjas within the content marketing space moving their voice to the podcast format, podcasting will NOT work for everyone. I outlined seven reasons you should NOT start podcasting. This serves as a guide to excuse yourself from moving into the podcast format of content marketing.