Fonts

I recently visited a website and was drawn to it in a way that is not customary for me. Now, I’m trying to figure out what it was that was so appealing about the design. With my own sites, I try to keep them fresh, but also try not to change them so often that visitors start to wonder if they have arrived at the right place! After studying this particular website I realized what had drawn my attention. Are you ready for this? It was the fonts! It was hard to believe that it was not something fancy or technical or complicated, but simply a case of well-chosen fonts that were perfectly placed on the site.