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Which Matters More For Your Blog – Domain Authority or Page Rank?

Domain Authority or Page Rank?

Does your head spin when a Google Page Rank update comes out? Many of us thought Google was going to do away with it since it had not updated it in almost a year. Do you wonder how your blog or website has scored? We all do. But things are changing so fast, how valid are they and really what do they mean for your BLOG today?

Google Page Rank

All the talk the past few days has been on the updated Google Page Rank score. It’s a score from 1 to 10 that Google assigned a website. Google grades the website mostly for the amount of no follow and do follow backlinks. That is the only metric that Google tells us about in determining their page rank score. The rest is a secret Google sauce. Google tends to downplay PageRank as it is only one of their 200 factors in PageRank in the serps.

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Keep in mind too that Google rates itself around 9 so most websites are from 0-8. PageRank is still an important score for websites today as it comes from Google.  (Note: Twitter ranks a 10. Facebook is a 9.)  See what Matt Cutts has to say about it here:

Domain Authority

Domain Authority is scored from 1-100. It is based on the performance of a website in the search results. It measures the overall quality of a website. Domain Authority changes more frequently than PageRank so it may be a better way to check out the performance of a website. There are over 100 more factors in determining your Domain Authority.

Here are a few main factors for Domain Authority:

You can see the stats for Domain Authority via MozTrust and MozRank. (Note: Facebook, Twitter, YouTube, Google rank 100, Bing at 99, CopyBlogger 89).

Both PageRank and Domain Authority get harder to climb up as your number gets larger. With PageRank it’s easy to get to 1 or 2 but to climb upwards is much harder. The same applies for domain authority. The smaller numbers are easy to climb up to but once you reach around 40 you may plateau unless you are doing things very well to continue to climb up the rank.

You can find domain authority metrics are incorporated into many SEO and online marketing platforms on the web. You can find them in toolbars and extensions for Chrome or Firefox.

Here is another place to check your rank quickly: http://www.tophostingnet.com/domain-authority-checker.html

What Does This Mean For Your Blog?

Advertising – Most blogs charge by this formula: You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. Many advertisers will look at your PageRank, Domain Authority, Alexa Ranking and possible Klout Score  prior to accepting your blog. They may take these metrics into consideration before spending money on your blog to promote their products or services.

Guest Posting – Many bloggers may check our your PageRank, Domain Authority or Alexa Ranking before accepting your guest posts. They want to be sure they are of a higher quality.

Work it! – Follow some of the above tips to get your blog ready for the next updates as we never know when they will come about.

Which measure do you use the most PageRank,  Domain Authority or Alexa Ranking? 

Were you surprised by Google's latest PageRank update?

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