Have you ever tried to boost your organic traffic and rankings for any keywords?
If so, would you like to skyrocket your website’s search traffic without putting too much time and energy?
Of course, you would.
The primary goal of any website or blog is to bring more visitors from search engines, because search traffic is the most qualified traffic resource, right? You will get more sales if you bring targeted visitors to your blogs and you need to start using the right tools to do so.
If you are looking for the best SEO tools to increase your organic traffic and keyword rankings, this post is for you. So without further ado, let’s get into the details.
Note: In this detailed post, I'm not going to try and sell any of the following tools. I want to truly help people who want to succeed in SEO with the access to some of the awesome tools.
Best SEO tools to boost organic traffic and keyword rankings
#1. SEMrush
Do you want to spy on your competitors? Whether you know it or not, finding the top performing keywords of your competitors is the simplest way to get ahead in SEO race.
Although you don’t have to simply find and use their keywords on your blogs to drive more traffic but you can analyze the keywords they are using to generate more traffic to your blogs as well.
Three main reasons everyone who wants to increase their website traffic should consider using this SEO tool.
- Analyzing your competition: Finding your main rivals keywords, backlinks, website top pages is the easiest way to get to know better about your competitor’s audience. If you know them well, you can easily outrank your competitors. SEMrush is the only tool that allows you spy on your competition in so many ways including backlink analysis, PPC ads usage, referring pages information etc.
- Finding great keywords: So what’s the best way to increase traffic to a website? Finding and using profitable keywords. Thanks to SEMrush, finding keywords was never easy before. It not only shows you the best performing keyword phrases in your niche but it also gives you great relevant keywords that match with your primary keyword.
- Backlink analysis: If you are blogging for a while, you already know how important it is to build backlinks. Backlinks are considered as votes by search engine crawlers, the more links you have the greater results you will get on search results.
In a nutshell, SEMrush is the only tool you need to take over your competition.
Before thinking to buy it, if you want to know more about this awesome tool, click here to read my detailed and unbiased review of SEMrush.
Try free trial of SEMrush for 14 days
Cost: Starts at $69
#2. Yoast SEO
One of the widely used plugins on WordPress is Yoast SEO. It is the complete SEO plugin that allows you to easily optimize your blog posts and web pages for search engines.
Even if you are new to SEO, you will find it extremely easy to optimize your pages for search engines using this plugin. The plugin functionality is that simple!
Most professional bloggers suggest newbies not to worry about SEO. But I think that’s a wrong statement. If you are not getting results for what you are working for, you will burn out soon and quit blogging sooner or later.
If you start focusing on SEO from day one and learn the necessary SEO skills to take your blog to the next level, you will definitely get the traffic you deserve. For that, you need to have access to the right tools and Yoast SEO is the best choice when you are optimizing posts for search engines.
This plugin not only tells you the keyword density but it also allows you to enter your primary keyword on every page so you can better optimize them for search engines without looking like a spammer.
Cost: Free
#3. Long Tail Pro
Keyword research is the primary factor that makes or breaks a blog's search traffic. If you want to boost your organic traffic, you should spend time on finding the right keywords that will get you more visitors.
Without finding and using the high performing keywords, your blog goes nowhere.
The most common mistake I see others (especially the beginners) doing is, they directly hunt for the most hungry keywords. In other words, most beginners find the high traffic keywords.
What happens when you do that?
If we consider that you have a new blog, trying to rank for the most competitive keywords on Google won't get you any results. Search engines don't trust new blogs, so they don't give much value to your blog posts.
You have to have good domain authority, lots of backlinks and good amount of social shares to get top results for a competitive keyword.
That’s the reason why you should NEVER focus on finding the short tail keywords or highly competitive keywords. So what should you do? You should spend your time on finding long tail keywords. What are long tail keywords? Long tail keywords contain more than 2 to 3 keyword phrases.
For instance, “SEO” is a short tail and highly competitive keyword whereas “seo tips for bloggers” is a long tail keyword.
It’s easier to increase your blog traffic from search engines if you focus on finding and using long tail keywords in your content creation strategy. Unfortunately there are not much resources for bloggers to find the long tail keywords.
Here’s where Long Tail Pro comes into play. It’s one of the finest SEO tools that helps you easily come up with a huge list of long tail keywords for any industry.
Here are few amazing features of this plugin.
- Check Rankings of sites in Google, Yahoo, and Bing
- Pre-filter keywords
- Automatically find Domains
- Google or Bing Title Competition
- Search Multiple Keywords at Once
- Generate up to 800 results per seed keyword
- Competitor Analysis on top 10 Google Results
Click here to start using Long Tail Pro keyword research tool
Cost: $97
#4. BuzzStream
Do you know:
[tweet_box design=”box_10″]The most effective strategy to get natural back links from other blogs is blogger outreach.[/tweet_box]
Reaching out to other bloggers through emails is the surefire way to get more exposure for your content. Blogger outreach not only helps you build backlinks but also allows you collaborate with successful bloggers in your niche.
This awesome outreach tool eliminates the time-sucking parts of link building so you can focus on what matters i.e building healthy relationships with other bloggers and attracting more backlinks to your sites.
Click here to start using Buzzstream
Cost: Starts at $29 per month
Here are few other “free SEO tools” that you must use
Google Analytics: If you have a blog, you should definitely sign up for a Google Analytics account. It helps you analyze who is visiting your blog and allows you to easily find out the best performing pages on your blogs including the bounce rate and exit rate details.
Google Search Console: If you want to find and fix problems on your website, this is the first thing you should be looking at. It not only shows you crawl errors and 404 pages but also allows you to quickly index your pages with manual indexing feature. Watch this video to be sure you have Google Analytics connected to the Console.
Final thoughts about the SEO tools to increase website search traffic and keyword rankings
There are a lot more SEO tools I missed in this post including Moz tools, HitTail, Market Samurai etc. My intention with this post is to give a better idea on few of the best SEO tools that actually work even for SEO beginners.
Majority of the SEO tools are only meant for SEO experts who already know what they are doing. For rest of us, the above SEO tools are the best solution to increase both website traffic and keyword rankings.
Most of the above tools allow you to try for free, so make use of it, grab your hands on them and buy only if you notice any good results. You may ask, why should I invest money on buying tools when I get most things for free.
My answer is, free tools usage is limited, they don’t offer extensive details on anything and they don’t come with customer support help. So the investment you make on buying new SEO tools never goes in vain unless you don’t use them at all.
So what are your thoughts on the SEO tools mentioned in this post? Did I miss any of your favorite SEO tools? Please share your thoughts in the comments.