Comments are an integral part of a successful blog and it’s also one of the tools which can add a lot of dimension to your blog.
So what are you getting from your comments?
What, you are not sure…Ok, let’s see what all you can get from the comments. It all depends on commenting strategy, first you need to decide what do you want to get from your comments.
Since the first step is to decide what you want to gain from your comments. Your strategy can be based on any of the following:
Comments for Backlinks
Why not? Many people only want backlinks to their blog but before using this strategy you need to know that most of them could end up going in the spam folder.
This strategy includes going to many blogs in short time and leave one or two line comments with a link to your blog. I know this sounds easy and tempting but there are many drawbacks.
Many blogs owners don't entertain these kinds of comments and many of your comments might end up in trash or spam folders. So overall some of your effort will be wasted.
Other risk is that if most of your comments get marked as spam, then many spam protection software and plugins like Akismet, will start marking your comments as spam and labeling your account as such.
So for me this is one low-priority strategy, and should be avoided.
Comments for Traffic
This is one of the good strategies where you comment on the post with the intent to get traffic back on your blog.
This strategy requires some effort as you need to read the posts, understand the thought and add a thoughtful comment. You comment should add something to the post topic and if it can be eye catchy, you are in the business.
Commentluv plugin enabled blogs can be a good place for this strategy, as you can leave a related link with the title with your comment.
The drawback is that it takes some time but slow and steady this can have its benefit and can become a good pillar for driving incoming traffic. There is a additional benefit of getting backlinks with this strategy also, it’s just that the aim is to gain traffic not backlinks.
Comments for Creating Relationships
Comments can be a good way to create relationships in the blogosphere, though it requires some persistence. You can make repeated visits to the blog where you want to create a relationship and keep adding useful comments.
Along with the useful comments, you need to grab attention of the blogger also. So some references to the past blog post or some past activity can do that for you.
This strategy can take time and may not result in what you want. I believe the best way to create relationship is via guest posts, blogger interviews and direct contacts, but comments can help along with that too.
So now you know how you can formulate your strategy for commenting but this is only with execution point of view. How you integrate this strategy with your posting schedule.
You need to make sure that each of your posts gets equal exposure and a good way to do that is, to determine on number of comments for each post. I always enter 10 comments for each post and then create a Google alert to keep track of the main keywords.
A proper laid out Strategy can add a lot to your blogging effort. So you need to create your comment strategy and follow it to gain a competitive advantage.