With more businesses like your's realizing that a blog is a valuable component of your content marketing strategy, you need to get creative with your B2B blog content in order to attract and retain more of your audience. 
You want to make sure your blog not only doesn't fail but that it also incrementally keeps growing.
Here are some unique ways to get more visitors to come to your B2B blog.
1. Mention other bloggers
While your blog is about promoting you, it’s focused primarily on doing so by providing help and information to your audience. By mentioning other bloggers that you follow in your posts that may also be of interest to your readers, you are giving them a reason to come back and get more useful tips like that.
This shows your audience that your main intent is to provide assistance for their needs and issues rather than selling them anything. You can link to these bloggers, quote them, or just simply name them. An additional benefit is that, in turn, they mention you in their blog or link to yours, driving more traffic in the process.
2. Use syndication
According to John Rampton, serial entrepreneur and six-figure blogger, this is one of his favorite ways to attract more readers to his blog. “I added a RSS feed early on and syndicated posts to other high-traffic sites to attract new readers and keep others coming back for more. The fact that other well-read blogs and media sites were syndicating my articles built my credibility quickly and ramped up traffic very fast.”
Watch Ms. Ileane's video for detailed tips on using syndication. In How to Use RSS Feeds to Promote Your Content you'll learn how to get traffic by syndicating to sites like Triberr, Viral Content Buzz and Blog Engage just to name a few.
3. Acknowledge readers in blogs
When readers comment or provide feedback either on the blog or on social media pages, it’s a good idea to acknowledge them by name in the blog. Use their feedback and questions as a launching point for new blog posts. Not only will the readers feel valued at the inclusion, but they will also keep coming back to hear more and ask more questions to keep the dialogue going. Other readers will also see this willingness to include the reader, which will add to the momentum.
4. Focus on the best of anything and everything
Businesses often rely on other businesses to help tell them the best products and services that are available. As Chalmers Brown, CTO of Due (click here to learn more about Due), an online invoicing and payments company, noted, “We provide a lot of posts on our blog for small business owners about the best types of online tools beyond just payment tools.
The blog posts also include topics like the best online marketing tools, the best social media tools, and the best processes for finding new customers. These are some of our most visited and shared blog posts.”
5. Pick out and analyze the problems your customers face
While businesses may not want to think about their problems, they do actually want to hear someone else share their insights about them. It tells them that other businesses understand what they are going through and that they may even have some ideas about how to solve those problems.
This is the hook you can use in your blog posts to attract them to your blog. Be sure to use these problems in your blog post headlines and throughout the blog post to attract search engine ranking.
6. Tackle hot news stories
If there is a story that is breaking and relates in some way to your industry, this is an opportunity to stand out by covering it in your blog and providing your take on it. You can take this version and get it in front of media outlets but you need to work quickly on these before someone beats you to it.
Take these tips and try to do a few at the time and then measure the results to gauge any traffic changes to your blog. It may take a little experimentation and some time, so be patient and willing to make changes in your blog until you start to see some uplift in the numbers. Then, keep going with other types of changes to your B2B blog like video entries, infographics, research information and more. It’s about keeping it relevant and different than the rest of the crowd.
Ahmad, excellent points you make about mentioning others in blog posts. Who doesn’t like to get an email or a tweet or mention on FB when they are mentioned in a blog post – right?
I love when comments do include a question (like you mention as #5) as it inspires me to do a follow up post for them to answer it. It always gets me more motivated!
I do love Triberr and Viral Content Buzz that Ms. Ileane speaks about. They are awesome to engage on and share. (Love your new hairdo too Ms. Ileane! )
Thanks for giving us more tips to follow Ahmad and Ms. ileane to get us more visitors to our blogs.
Hey Ahmad,
One of the best ways I attracted more visitors was mentioning them on social media. The other bloggers notice who I am and it gives them a reason to check out my blog.
I also make sure that I acknowledge my readers. Readers want to be included in your circle of commenters and they appreciate it when you give their comments the upmost attention.
These were great tips and thanks for sharing!
The Best Answer of it to represent the demand of users. Like What they are searching even you too are presenting it to the users will; helps you a lot to get traffic on your site.
I think I’m right but no too..
You should clarify it…
Nice post. Mentioning other great bloggers is always a great move. I used to this.
Covering the breaking news point is also I can relate to. Whenever something new happens in industry, I try to cover that for my visitors.
thanks for sharing. Appreciated
Hi Ahmed Raza
I’m mentioning other bloggers post links in my website and it is working for me. Just I thought u will be happy with this idea also 🙂
Hi Ahmad!
Great effort to help the bloggers to get more traffic. The points you have shared in this post are really amazing. I have couple of blogs and i am not getting traffic. I will use the social media & sharing with bloggers options. I hope these will help me to get more visitors
Great Post! I too believe that mentioning other bloggers in our blog post can attract them to our blog. All the points that you shared are completely actionable and worth using. Thanks for sharing.
Keep up the good work 🙂
I have one question about syndication – how does the duplication of your content affect your Google ranking? I know that Google has been issuing penalties to sites hosting duplicate content, so I would have expected syndication to have a negative effect on ranking.
Can you provide any additional insights?
Hey Ahmad,
Mentioning other bloggers is a great idea. It would improve your human bonds with your fellow bloggers. In this blogosphere, the bloggers are trying hard to get more visitors.
It’s always important to analyze the actions of your readers. The video by Ileane can be really helpful.
Thanks for sharing with us.
~Ravi
Great post. I agree especially with “pick out the problems that your customers or audience members face”
Write to that. Create content around pain points. Provide actual solutions.
Thanks again
Geoff
Reach out to other bloggers and build relationship with them would be important to do, that will definitely help increase traffic when the author has a well-established relationship, they might be mentioning each other on new blog post and new readers are sending to each other. Love this post.
Wow amazing post that you have shared, it is more beneficial for me and also every blogger. I;m going to soon apply on my website to getting engagement. thanks for your valuable sharing.
You’re awesome Ahmad!
I appreciate hearing about different, effective ways to attract more website visitors. I’ll be watching Ileane’s video on syndication very soon. Brilliant!
Acknowledging readers, aka Chris Brogan style -super tip for drawing readers into your virtual tribe.
Tapping into trending news stories is great for getting readers’ attention, especially if it has long-term impact, i.e. The Pokemon augmented reality craze.
Noteworthy how you describe your tips as attracting more visitors vs getting more traffic. Empathetic readers notice when writers consider their point of view.
Appreciate your bio humour!
~Keri
Hey Ahmad Raza,
One of the best ways I attracted more visitors was mentioning them on social media. The other bloggers notice who I am and it gives them a reason to check out my blog.
I also make sure that I acknowledge my readers. Readers want to be included in your circle of commenters and they appreciate it when you give their comments the upmost attention.
These were great tips and thanks for sharing!
Hi Ahmad!
very helpful post about attracting more visitors to one’s blog.the steps you discussed here are very effective. personally I am attracted to step 4 which is about focusing on the best of anything and everything. I want to share all related post and views to my blog so viewers are keep on geting new idea.
Thanks for sharing such an informative post.
Abir Dutta
The valid points in your article are diluted by the overwhelming use of bad grammar. It makes the article very awkward to read. Someone needs to edit this article.
Hey Raza,
Thanks for sharing a great, informative and useful article with us.
I am agree with you, mentioning other bloggers is very useful.
Getting backlinks naturally for a particular blog/page is good for higher search engine rankings, you can drive huge amount of traffic if you have high quality backlinks pointing to your blog.
Regards,
~ Vijay
Hi Ahmad,
I have created a blog but I faced many problems. Now I will consider my audience and audience like’s & dislike’s. If I ignored my audience then no one read my blog.