Now that you’ve started recording YouTube videos to promote your website or small business, you can take your video marketing to the next level by enhancing those videos with interactive applications powered by Viewbix. I first heard about Viewbix from Vernessa Taylor and right away I was impressed by how Viewbix can transform an ordinary video from YouTube, Vimeo or Facebook, into a powerful marketing tool that can help increase traffic, sales and conversions. Here’s the description of Viewbix taken from their website:
Viewbix lets you add interactive apps and calls-to-action to your videos. The apps put dynamic content on top of your YouTube, Vimeo or Facebook videos to create a rich viewing experience that engages viewers and can be shared across the web, social and mobile platforms.
Viewbix in Action
Take a glance at the video I’ve embedded below. It looks very similar to a typical YouTube video but up at the top, you’ll notice a very striking difference. There’s a blue border with the name of the video and a clickable-hyperlinked button that says “Get Viewbix”, and that’s not the only thing that stands out. Glance over on the right hand side and you will see several icons. Each of those icons represents a customized Viewbix generated application that I created in what’s called “Viewbix Studio”. You can learn all about “The Studio” and take a quick tour of the interface in the video I recorded called Viewbix Tutorial – Create Interactive Branded Videos with Calls to Action.
I selected 7 apps to add to the video above, but watch the demo and you’ll see that I had 24 of them to choose from. If you have a local business or a franchise you can add apps for Store Locators or Google Maps to provide directions to your place of business. And I’m sure your customers will love the nifty coupon app that you can use to generate printable discount offers. Other Viewbix apps include everything from MailChimp, Flickr, SlideShare and Scribd all the way to Ebay, Yahoo Weather and even Stock Quotes can be added to your video too!
Adam Riemer, the affiliate manager for Viewbix, talked about its advantages for the mobile market and the proven effectiveness of the clickable calls to action in a post on the GrowMap blog.
Marketers have tried things like using rich media or flash, but those don’t always work for mobile devices all the time. You could try adding in a url to the video, but that isn’t a real or solid call to action and people won’t always type the url in. Instead they search for a product name. That is why a new tool called Viewbix came out and is catching on so quickly…Because you can add in clickable calls to action and show videos and images of your products, you can now measure the effectiveness and reach of your video campaigns.
Custom Viewbix Webpage
One of my favorite features of Viewbix is this personalized webpage (see below) that is created for each and every one of the Viewbix enhanced videos. This is great option to showcase your product video on it’s own page which includes additional information about the featured product along with your latest tweets.
Viewbix Analytics Track ROI
In the video, which I recorded a few weeks ago I gave you a glimpse of the analytics charts in my Viewbix dashboard. Since then I had a chance to gather more information, here’s what I did. After powering my videos with Viewbix, I embedded them in posts on the this blog, in the post on GrowMap and on the Basic Blog Tips Facebook Page using Timeline Apps I created using Lujure:
The engagement levels were increased and people are clicking on the apps each time I embed an enhanced video to Facebook or a blog post. During this time period I sold 5 affiliate products which is far more than what I sold the month prior to using Viewbix. This is also a great time for me to disclose that I’m a Viewbix affiliate and should you decide to join their affiliate program, please let them know that I sent you
A basic account with Viewbix is free and allows you to enhance two of your videos with the standard applications. Visit the site to learn more about Pro and Enterprise account options. If you use my affiliate link to check out Viewbix I earn a small commission, but it doesn’t change the price you pay should you decide to get one of their plans.
I plan to add calls to action to every one of the videos I have embedded here on the blog and going forward on new Facebook Page tabs I create with Lujure. I encourage you to get started with Viewbix and incorporate it into your video marketing plans from now on.
What do you think about the video I recorded? Can you think of ways to use Viewbix for your next product launch or to show case your small business?