Guest blogging, if done correctly, has good potential to attract traffic from all corners. The power of guest posting is so vast that you start experience it almost instantaneously when you start posting articles on various sites.
You will be bombarded with innumerable opportunities which you might not have anticipated at all. It has been proven time and again that guest posting will help you achieve success that you cannot make through other ways. The success rate is so high and so quick. I am one of the living proofs 🙂
Guest blogging: Mutual benefit
Guest blogging help bloggers mutually. As a guest blogger you can share your views, ideas and thoughts to a new segment of audience. You will get the opportunity to tap traffic from new locations.
As an author you will get exposure. If your articles are enjoyed by the audience, you will be encouraged to write more for those sites. The blog owners who give you the opportunity to contribute will not hesitate to even hire you for paid blogging.
You might be invited for potential revenue sharing agreements (like sharing adsense revenue) also on the articles contributed by you. Hence, a new set of opportunities are generated when you win through guest posting.
On the other hand, bloggers can engage experts in the domain through guest posting. Even though a blogger confines to a niche topic, he or she cannot be an expert in every sub-topic and may not satisfy all kinds of audience. By allowing guest posts, a blogger can give a different perspective or style of writing to audience. This will help attract new visitors and retain current regular visitors.
By inviting guest bloggers who are specialized in a particular topic, the subject can be covered in-depth plus more authority can be established.
Back links and new visitors
High quality back-links can be created through guest blogging. These back-links are crucial in SEO as they will give good rank on Google and other search engines. The links placed on other sites through guest blogging will help promote your own blog.
The links are also searchable through search engines like Google, Yahoo Search, etc. Thus, you will be benefited through direct traffic and search engine traffic.
Guest blogging gives you an opportunity to present unique and wonderful content. It is an opportunity to fill the thirst of the audience. You should be better informed of the type of audience that you are going to face through your post. The content should be adapted to their level of understanding.
If you are made available to be found and connected by them, there will be great chance to win new set of visitors to your blog. You can utilize the opportunity of serving first time visitors to your site by offering food for thought.
You can even create a fresh contact list by offering free stuff or free subscription to your monthly newsletter. These are some hidden possibilities that you can convert into cash through guest blogging.
Whom to write and how to write?
While writing guest posts, you should target blogs that pertain to your niche. You can Google for sites that are relevant to your niche. You should narrow down the list to high ranking, high performing and high trafficking sites. You should connect with lively sites. Blogging will be fruitful when your voice is heard and when you can respond to your audience’s comment or suggestion or feedback.
The content should be cured or crafted as per the taste of audience. Even though if you want to present your own flavor, it is always better to start with the native flavor i.e., the taste the audience is accustomed to. Spending few minutes to understand about the targeted audience is useful.
When you are able to strike the audience at a level they are resonating, you job is made easy. You should not forget to deliver the best of your stuff through guest blogging. It is a great opportunity to connect through diverse audience through commenting and active participation through forums and social networking sites.
Adding value to the audience in your unique tone and unique way will boost your chances of winning as a guest blogger.
Guest blogging: Takeaway
When you are aiming high as a guest blogger, the efforts you put-in should push you to the next level of success. This will not happen without sticking to the basics of blogging.
With guest blogging the rules of the game are not changed rather they are implemented in a more rigorous mode. Hence, you should be prepared to present fresh content that is not hoisted by anyone at any point of time before you present on a site that you guest blog for.
You can include one or two related images in every blog post to get the attention of passive visitors. You should be prepared to present your master pieces through guest blogging. It is not only the addition of new blog post but also the addition of value that matters most. The best efforts that you place through guest blogging will improve your blogging prospects to a great extent.