Guest blogging has become the latest buzz word. Ever since Google officially banned every black hat SEO method people have been trying to blacklist guest blogging too. Small business owners, new born bloggers, everyone wants to be seen with a link from all those blogs that are doing well. You might have seen several guest posts here and if you are a blogger you might be summoning up the courage to forward a guest posting request. But if your guest blog post is only for backlinks then I should warn you that, that you are missing the fun in the game.
What's the best way to leverage guest blogging?
Michael Chibuzor is a person who did 600 posts in 1 year for promoting his blog.
On the way what happened was that he created a 5 figure freelancing income, added hundreds of new subscribers to his list, got free targeted traffic from search engines despite Google’s heartless monsters romping the way etc etc.
But it was not so in the beginning. After 60 or so posts he began wondering. I get traffic, I get comments, I get appreciation, maybe I make some money too.
But is it enough?
I will tell you how you can make your guest posts targeted so that you achieve results from them.
In the above example Michael just guest posted and did nothing to capture the visitors borrowed from an A list blogger. He did not have an optin form set up. That is only one of the biggest mistakes people do.
If you have visitors then you should be converting them to your email list too. In that way you will always have them with you. What did he do to make the most out of guest blogging?
He asked someone to design a custom theme so that he can capture most of the visitors who come to his blog. The very first thing that you can see is the opt in form on his blog these days.
How can you make your guest blogging targeted?
The second mistake which became obvious was when I read a post by blog tyrant at copy blogger on guest blogging. He said that guest posts should be targeted at something. If its a free ebook you are promoting, then your post should also be around it too. A few months ago when Zac Johnson was promoting his new e book he did several guest posts on related topics like-“ If your blog were a book would you read it?”. If its a post that needs recognition then while looking for guest blogging opportunities, write something related to it.
Here is a post on Problogger which does exactly what it sets out to do. The post is titled- How to Make More Money Blogging, Stop Worrying About Advertising, and Get Back to Writing What You Love.
Here Sophie Lizard is showing her understanding of the difficulty in making an income online with affiliate marketing alone. See how Sophie is promoting freelancing as an income option amongst bloggers and in the end giving away an e book titled –“ The ultimate list of paid blogging gigs” which is just apt. I am sure that the opt in rates would have surpassed all expectations that day.
Make your guest posts targeted at improving sales:
Here is another post by Mitz Pantic who’s also a contributor here at Basic Blog Tips, telling us how she earns $100 plus for every guest post that she contributes at the ComLuv blog.
What she does is write a good post a comluv and link it up with one of her posts which also sells an SEO product. The posts which she links up would be extraordinarily detailed and dripping with all the knowledge that she has acquired as a blogger.
Its a very intelligent technique.
So what are your guest posts targeted at?
Guest blogging for SEO today and beyond:
A completely Google Penguin friendly trick to gain backlinks and traffic is guest posting. But it can also be done for SEO purposes too. Most of the big blogs do not allow links in the body of the post but the smaller ones would allow that. Oni Balusi of Writers in Charge wrote 31 guest posts in one week to the same effect. He wrote a post on his blog and linked it up with guest posts he did elsewhere with matching anchor texts.
What happened was an improvement in the organic traffic, he jumped several places ahead of competition with this technique for the keywords like “writing tips”.
To be exact Google started sending his man 134 additional visitors everyday.
He too makes a 5 figure income now and he is barely 16…
Another way to show off your guest blogging genius is to invite guests to write on your blog. Here's how:
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