6 Simple Tips for Creating Valuable Content on Facebook Everyday

Creating valuable content for Facebook is easier said than done.

These days consumers are getting smarter. They don't want to be sold to directly, they want to be shown how a particular product can solve their problem. ā€˜Shownā€™ is a key word here.

They want visuals on how the product can work and they prefer not to have to think about it. Because of this, just posting a promotional product doesn't work anymore.Tips to Create Valuable Facebook Images

So, what are valuable Facebook content?

In my opinion, valuable content should have four pillars. They are:

  • Relatable
  • Understandable
  • Shareable
  • Actionable

If you create content around these four pillars, you'll be able to attract better success on Facebook.

So, how do you create these type of content?

1. Have a Purpose

Every Facebook page needs a purpose. The purpose needs to have a bigger picture other than selling your products.

While I believe selling your products is important, you need to start with how you can help and engage with your audience first. This is the awareness stage of your marketing funnel.

Think about meeting someone for the first time, it's off-putting to try to sell products immediately. You need to build rapport with them, relate to them and show that you're the expert. Don't PUSH your message, share relevant stuff, get them to know about you that will make you the expert in their mind. When they are ready, you'll be the first person they'll look for. Trust the process.

Try to think about the most commonly asked questions from your audience.

Each suggestion for those questions can be a specific Facebook post.

If they are looking for ways to match your watch with a specific outfit, post the outfit you think matches the watch to inspire others.

2. Know the 3Ps

The 3Ps are easy to remember tips that I share with people when they don't how what they should be posting. The 3Ps are:

  • Personal: Selfies, Behind the scenes, etc
  • Purpose: Posts that adds value, quotes, etc
  • Promotional: Sales, coupons, promotions, etc

The biggest mistake I see businesses make is that they focus too much on the promotional part while ignoring the remaining 2 Ps.

[tweet_box design=”box_09″]Don't Make This Huge Mistake with Content You Post to YourĀ Facebook Page![/tweet_box]

When you do this, fans are going to ignore you.
Guy Kawasaki
That's harsh, but it's how Facebook works these days. You need to be constantly woo-ing your customers with meaningful content. This can be done by constantly sharing engaging content, which we will discuss in the next step.

3. Find awesome content to share

Have you read Austin Kleon's book ‘Steal Like an Artist'? It's a short, yet very inspiring book.

In his book, the author talks about how to study, mash up and transform other people's ideas into yours. This means that todayā€™s most successful businesses know how to find, optimize and reproduce available resources to better outcomes.

Donā€™t believe me? Uber is one of the biggest transportation companies today, they own no cars. Airbnb is one of the most valuable hospitality businesses out there, they own none of the rooms.

The same concept can be applied to Facebook. Use available resources.

Sounds hard? What you don't know is that Post Planner has an awesome search engine that can help you find viral content from other pages and you can easily share them.

Taking Kleon's concept and applying it to this situation, you can share those content or simply use it as inspiration to share with your audience by creating similar content around it. You'll be bound with endless ideas for awesome content. Never will you feel like you don't know what to post on Facebook anymore.

Here's some content that we found that did really well:

Create Valuable Content for Facebook with PostPlanner

You can also use platforms like Up Content to search for awesome content to share too.

4. Editorial Calendar

Now that you've gone through the first three tips, you should understand the purpose of your page, you've found a way to find content, and now is the time where you need to create an editorial calendar.

An editorial calendar is where you plan which type of content will be going out on a certain day.

You can have days where you would post a personal post (e.g. weekends), throwback Thursday, tip of the week and so on. This allows you to be consistent.

Here's an example:

  • Monday Ā = Quotes
  • Tuesday = Promotions
  • Wednesday = Value added post
  • Thursday = Throwback Thursday
  • Friday =Ā Promotion
  • Saturday Value added posts
  • Sunday = Personal

Mix and match to find a good editor calendar for you. I love how Ahna HendrixĀ has Wisdom Wednesday's. I look forward to them every Wednesday.

Ahna Hendrix has Wisdom Wednesday on Facebook

All you need now is to pick your favorite scheduling platform and schedule away!

5. Work on the descriptions

Facebook Content from the Verge

One way to write relatable, understandable, shareable and actionable content is to work on yourĀ  descriptions.

A post with a repetitive headline doesn't tell people much about what they should expect in the post you're sharing.

This is a mistake people make. They don't put enough effort into their description. Headlines sound too robotic and it doesn't work to attract people's attention these days.

You need to be a commentator Ā of your own blog post. Leave your thoughts in the description.

6. Check your analytics

One thing you need to do on a weekly basis is look at your Facebook analytics. You need to know if the content you're creating and sharing is working for your audience or not.

Head to analytics, then ‘posts'

This will give you an idea as to when fans are online as well as top performing posts which you can arrange based on

  • type
  • targeting
  • reach
  • engagement

Facebook Insights to Improve Your Content

Have you heard of ‘doing the same thing over and over again and expecting the same results are crazy?”

The same applies to this. Find what works for your audience, what doesn't and repeat what works. You wouldn't want to waste your time posting something that doesn't work would you?

Summing up:

Take some time, sit down and figure out how you can create content that are relatable, understandable, actionable and shareable.

Take Austin Kleon's advice and look at competitors, similar pages in your industry and figure out what you can do to create a better page with content will resonate with your audience.

When you are able to master this, you'll take your Facebook marketing to the next level.

Bonus video: Here is a tip from Ms. Ileane that shows you a really fast way to upload your YouTube videos directly to Facebook.


I love how to can schedule the uploads with TubeBuddy to post on your Facebook page at a optimal times based on your Facebook analytics!

9 thoughts on “6 Simple Tips for Creating Valuable Content on Facebook Everyday”

  1. I found this post at the perfect time for me Aaron. I was just going over my analytics the other night and was telling myself I need to work on improving me engagement there.

    After reading your post I realize what I need to do. Thank you for sharing these tips. You suggestion will be very helpful for me!

    I hope you’re having a great week!

    Cori

  2. Aaron, thank you very much for this extremely useful article. As you said, posting on Facebook valuable content is easier said than done. I like your suggestion about having a schedule and doing a different thing every day.

    Thanks a lot for those useful tips.

  3. A very brilliant post Aaron,
    Every writer wants to increase the engagement of his contents because once you achieves that, it only means that your readers really likes what you’re sharing with them.

    Knowing the purpose of every contents you writes even before writing it is very necessary because that will enable you to know what direction to take the content.

    All the tips you shared here are indeed very effective when it comes to creating valuable and engaging contents in any niche and anyone that will diligently apply them will come out with mouth watering results.

    Thanks for sharing.

  4. Wow. I think you wrote for me šŸ™‚ . I’m trying to create great contents for my Facebook Page. But something is going wrong there. I have to follow your tips from now. Thanks Aaron for your awesome tips.

  5. Thanks for the heads up on Post Planner. I’m definitely going to try it. I’m just getting started with my blog and I already feel so overwhelmed with everything that needs to be done in order for it to get real traffic. I’m so busy working on content and beefing up the site, I really haven’t even started on the social media aspects. I know social media is how I will drive traffic to the blog but adding the content takes up so much of my time. I don’t have any hours in the day left for social media so the Post Planner will really come in handy.

    Thanks again.
    Rhonda

  6. Well informed article indeed. I really like the idea of the 3P’s, just like the marketing mix, if these P’s are not well combined you cant get the most efficient results. Thanks for sharing this. I’ll keep coming back for more.

  7. I always learn something from you, Aaron. I’m sitting her, prepping my social bio’s for an experiment I’m doing for the next 30-days and found your post.

    I’ll be taking these tips into consideration as I plan the next 30 days of content.

    I liked that post from Kim G. – it made me laugh. She is really good at creating content that relates to her readers.

  8. Hey Aaron,

    thank you very much. I never heard of the three “P”s. It is completely new for me. But I will give it a try in my planning. Also the two online services. I didn’t know them neither.
    What is your opinion about motivational posts with quotes? I mean not inspiring, but motivational. On which day you would post them?

    And if you would have a special action where you post one post one every day for 24 days straight (christmas chalender ;D), which time would you suggest to publish this.

    Greetings,
    Ben

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