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How to Create a Business Community in Social Networks

01/31/2012 By Amrik Virdi

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In 2012, companies and brands are more committed than ever to building a strong community around them, after having good experiences with social media over the past year. They have realized that creating a community around their brand is more than a simple promotion message and when it's done, well the whole sales process will benefit from it. However, not all companies know how to build a community around their business or brand. Here are some tips that companies must take into account when taking the big plunge and start the real adventure in social media.

Create a business community in social networks

 

Observed before the big jump – Create Community

The first step is to observe, find out where people are talking about your brand or small business and where to find your niche market, so you can best serve your audience of potential customers.

Not all networks will hold the same value and if we did not assess our strengths, our efforts could eventually lead to us not getting the benefits we expect. Nor should we suffer an ‘anxiety attack' and open accounts in all social networks. The best thing is to focus on one or two, that are more suited to our business or brand and strive to increase visibility in them.

Know your users and supporters –

Once you have determined the social network you want to target,  get to know the users in it. Relationships must be bidirectional but we should not start desperately tracking everyone who crosses our path, but do it more strategically and selectively according to our objectives and priorities. We can use different tools and options to find topics related to increasing business opportunity, analyze conversations, competitors, etc … and start following people truly interested in what we offer.

Slowly but surely – 

The “rush” is not the best partner in this adventure. A community is not built overnight. The ideal is to make a conscious effort to get to know who composes your community, how they react or behave and stop worrying about the amount or volume of users, fans or followers.

WP Starter Guide

Patience and perseverance as a virtue – 

To succeed in creating a community around our company, brand, or business will certainly take lots of of patience not to mention the all of the continuous work. The evolution in this adventure will pass through different stages and phases in which we will have to face all kinds of challenges and goals. The idea is to establish a solid, stable foundation and we must be aware that we can not have high expectations at the beginning of our journey.

Quality not quantity – 

That's what we used to have thousands of followers, but if you do not know them, how can you generate reactions or interact effectively with them? The number of followers can be an important indicator of our success in social networks, but this should not preclude us to improve the relationships and connections with them. We earn trust based on transparency, humility and good practices in our relationships or conversations so that our fans continue to increase, thanks to our own supporters.

Experiment without fear – 

A community allows us to experiment, to venture and try new things, especially during the first steps. Yet we must be aware that every action we take can cause reactions accordingly. However, this does not cause insecurity or fear at the time we are doing an experiment or being innovative, we can get good ideas from everywhere and put them into practice to see how they are received by the community.

Use all possible connections of your community – 

Jason Keath, CEO of Social Fresh, makes us a very interesting reminder in this regard: “The mailing lists are often missed when using them to ask our contacts, or if they would be in our community.” We must use all possible channels to attract our current customers. Therefore, it is important to understand the importance of integrating the elements such as icons or social ties and support all areas of our business or any business.

Listen, engage, interact, help – 

If we have taken the leap to maintain a strong presence in social networks and create a strong community around our business, we're not limited to being mere spectators. The number of followers is not important in itself, a lot of fans does not mean that our community enjoys excellent health. The community needs our constant participation and interaction. Listening is just as important so that we actually provide value to our community by giving answers to questions and solutions to their problems. This can have a positive impact on our business, customer loyalty and lead to increased sales.

Show some personality. We should not be boring. It is best to present a close and friendly nature where conversations can be nurtured in an open, relaxed and transparent environment.

Analysis, goals and objectives – 

These are perhaps some of the most important aspects that must not be forgotten. Metrics and indicators will be our allies in setting up or keeping a record of good performance and progress of our community. But we must also note that we must set goals and objectives to define the way we want our community progress as our social networks continue to grow. If we decided to take the plunge, we must take this into account without involving a barrier to continue our adventure. The results will come sooner or later but not initially appear noticeable, so it is advisable not to be obsessed with the results that we generate after our first steps.

If you liked this article and want to express or share your opinion about building community, you can participate by adding your own comment.

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Comments

  1. Deric

    01/31/2012 at 9:43 AM

    The statements are strongly holds for social media business. Aiming to target the direct goals in less amount of time and recovering from its on capital. Yes, it’s true that this one is a smart work. I really love the way it is said that “Listen, engage, help-“this one capture my attention. We must keep the strong presence and the strong community around our business.

  2. Seth Lyman

    01/31/2012 at 6:13 PM

    Good article Amrik, I worked in an auto dealership as they were trying to build a presence in social media and saw the mistakes that were made as they tried to throw money around to make it work. The patience and personal interaction that is necessary to successfully build an online community is not what they got and in the end, it pretty much failed. Having the right people in the social community that are either actual customers or potential customers makes all the difference in the world.

    • Amrik Virdi

      02/02/2012 at 4:21 PM

      You are correct and I am agree with you.

  3. Kate Brown Wilson

    02/01/2012 at 12:32 AM

    This is what Internet marketers , and online businesses needs. by reading this great post of yours it shows what good business should be made of. thanks for sharing this, I really appreciate your tips.

    • Amrik Virdi

      02/02/2012 at 4:23 PM

      Yes today Internet marketers and online businesses can’t live without social media.

  4. Rich

    02/01/2012 at 1:30 AM

    Great article, some very interesting points here. I agree that it is important to use social media to actually listen to and engage with your community, so many companies i have seen just want to create a presence.

    • Amrik Virdi

      02/02/2012 at 4:24 PM

      Glad you found this article interesting…

  5. Edward

    02/01/2012 at 3:32 AM

    I have been visiting a lot of communities in social media sites that I think are related to my niche. I have learned how being aggressive can shun people away and may provide a bad impression. Patience is indeed required. I plan to join the conversations; get to know the people in the community, invite some of them and hope when the time is right then I can introduce my product.

  6. devesh

    02/01/2012 at 5:53 AM

    Hey Amrik. Thanks for the post.I agree that it is important to use social media to actually listen to and engage with your community, it can really help it is a great way to learn.

    • Amrik Virdi

      02/02/2012 at 4:29 PM

      Yes divesh, you can learn and do different experiments on this to get great outcomes.

  7. deep

    02/01/2012 at 5:58 AM

    Hey Great article I had a lot of things to learn from it. I agree that it is important to use social media to actually listen to and engage with your community.

    • Amrik Virdi

      02/02/2012 at 4:31 PM

      Thanks for reading the article.

  8. Debt Collection Company

    02/01/2012 at 7:39 AM

    Scoail Networks such as Facebook, Twitter and company blogs that are regulary updated by the admin are slowly becoming a huge part in determining how high your sites are ranked in Google. Plus, the more pages you have ranked in google the better!

    • Amrik Virdi

      02/02/2012 at 4:39 PM

      I like your point. Many people use social network to grab attention on search results…

  9. Hajra

    02/01/2012 at 11:30 AM

    Hey Amrik,

    Community building is definitely hard work and one that requires persistence; and even more for business community. But once the potential customers, readers or clients realize that you have something valuable to offer then they will stand up and listen to what you have to say. Relentless persuasion of your goals has to be a chief priority. Understanding your goals and setting a practical time limit to reach them is just as important.

    Thanks for the wonderful read! Hope you have a lovely day!

    • Amrik Virdi

      02/02/2012 at 4:43 PM

      Same to you 🙂

  10. siblysarkar01

    02/01/2012 at 12:47 PM

    Dear friends,
    You’ll be able to engage a article author regarding community posting, blog site creating, internet marketing, selling your business, creating essays, dissertations, article marketing and many more. This is such kind of site that helps you a lot.
    Thanks

    • Amrik Virdi

      02/02/2012 at 4:44 PM

      The list is not stop here. There are countless way we can grow our community and promote of product or site.

  11. Asma Khan

    02/01/2012 at 1:21 PM

    Hey Amrik Virdi,

    Great article about social media its the only thing that make the great stuff and create business community and also you can increase your income and business with that.

  12. rohit kothari

    02/01/2012 at 2:13 PM

    hi Amrik
    nice post and creating business community over social site is really helpful as it give us idea to know our user and help us to identify their requirement and when we know this both think no doubt our business and client will increase although it need really a good patience

  13. Brien16

    02/01/2012 at 3:30 PM

    These is a great ideas in building up such business community, but i think not all can do it as well.

    • Amrik Virdi

      02/02/2012 at 4:53 PM

      Anyone can do it if we make a conscious effort.

  14. David

    02/01/2012 at 4:28 PM

    I have been trying unsuccessfully to create more of a community on my facebook page. Thank you for this article and I hope these tips lead to a bit more success.

    • Amrik Virdi

      02/02/2012 at 4:54 PM

      Good Luck for this time. \m/

  15. Ricardus

    02/01/2012 at 9:49 PM

    Yes, quality is definitely better than quantity. Have a good strong community that will help your branding is definitely the better way.

    • D. Heath

      02/03/2012 at 12:18 AM

      It’s also wise to the use social platform (or create your own) that is most suited for your audience. Communities definitely help with branding because you are helping people reach their goals through interaction.

  16. Michael Belk

    02/01/2012 at 10:42 PM

    Thanks for the info Ms. Ileane. You have a wide array of topics but you are knowledgeable on a lot of things. thanks

    • Amrik Virdi

      02/02/2012 at 4:55 PM

      Yeah! She is pretty smart & kind lady.

  17. Ming

    02/01/2012 at 10:44 PM

    Amrik,

    It is definitely the trend now to have the company to interact with people via social media. In fact, it is getting more and more popular to have them hired specialist to help to manage the social media aspect.

    Twitter, fanpage are powerful enough to get the word spread out so they just can’t afford to wait for a week to respond to the that. The viral effect in social media will either greatly help or ruin the business.

  18. A. Tatum Jr

    02/02/2012 at 1:27 AM

    Very well thought out post. I believe the hardest part is “Analysis, goals and objectives”. Over the past year people have become so obsessed with numbers and “Klout”. I feel that social media is going to have a big sing this year that will throw everyone for a loop.

  19. breakup to makeup

    02/02/2012 at 4:55 AM

    Very well stated post and great tips… I can apply this tips on my online business using social media site as my vendor site… -great post! Thanks!

    • Amrik Virdi

      02/02/2012 at 4:56 PM

      Don’t forget to come back and share your experience if it works.

  20. Harriet

    02/02/2012 at 5:51 AM

    Thanks for the tips Ileane! I especially like what you have to say about not having fear – thats the key isn’t it… not being scared to go for it and to go for the risk!

  21. Dean Saliba

    02/02/2012 at 6:34 AM

    It also doesn’t hurt if you seek out the social network pages of your rivals and see what they are putting into their profiles. It helps as a template, only you will put in more and make yours stand out better. 😛

  22. Bryan Ring

    02/02/2012 at 9:20 AM

    If you have no purpose, nor will your blog, blogging efforts or niche. Great article, thanks Amrik for the lesson. Try not to get frustrated when blogging, that’s to easy. Keep searching until you find your comfort zone and you will be of better service to whom ever you come across.

    • Amrik Virdi

      02/02/2012 at 5:04 PM

      Thanks Bryan for reading it.

  23. James

    02/02/2012 at 11:48 AM

    Hello, Amrik! You said “Experiment without fear ” – well, it’s not quite like that. Remember social communities fight against spam and if you are too aggressive with your messages on the social community and members report you as spammer, you get on the black list, which is updated constantly and used on a global scale. So I would adapt your subtitle like this: “Experiment with moderation”

  24. Amrik Virdi

    02/02/2012 at 4:05 PM

    Glad you loved it.

  25. Amrik Virdi

    02/02/2012 at 4:19 PM

    Glad you loved it 🙂

  26. Amrik Virdi

    02/02/2012 at 5:03 PM

    How about “Experiment without Aggression”?
    I don’t think there is a need of aggression. I also mentioned “Patience and perseverance as a virtue.” 😉

    • Abhi Balani

      02/03/2012 at 6:26 AM

      “How about “Experiment without Aggression”?….” LOL good reply, Amrik.

      • Amrik Virdi

        02/03/2012 at 1:25 PM

        :p

  27. Suraj

    02/02/2012 at 7:38 PM

    Hi,
    Thanks for sharing this wonderful article. It helped me gain a lot of info.

    • Amrik Virdi

      02/03/2012 at 3:22 AM

      Glad you found this article helpful.

  28. Paul

    02/02/2012 at 8:05 PM

    When speaking of building ones brand, we are just doing an extension of what was done offline prior to the internet. The neat thing that the internet allows is for small business’s to be able to interact and sell with people far away. The basics of business have always been give a person good quality be it a service or a product and they will love you. Give them poor quality in either the service or product arena and they will break you. Same lesson different day.

  29. Ron

    02/03/2012 at 2:20 AM

    Hi friends…:)
    firstly thank you so much to all for sharing such a good and helpful tips about social media… I recently came across your article and have been reading along about growing business through the help of social media.. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end of the article… And no doubt your article is very helpful to grow the business gradually…

  30. sai

    02/03/2012 at 3:02 AM

    hello Amrik Virdi,
    your one of the point ” Quality Not Quantity ” is really very nice .. not only in creating communities also in link building .. so many beginners don’t know that quality is important then quantity . keep sharing mate 🙂

    • Abhi Balani

      02/03/2012 at 6:25 AM

      Yes, Sai. I liked it very much and it’s a fact. Quality wins always over quantity.
      BTW nice to see you here,

  31. Amrik Virdi

    02/03/2012 at 3:24 AM

    Yes, Now a days everyone must create a business community to promote your business.

  32. Amrik Virdi

    02/03/2012 at 3:25 AM

    Thank you.

  33. Abhi Balani

    02/03/2012 at 6:23 AM

    Hey Amrik,
    Nice to see you again. I believe in quality over quantity. And have started little experiments with my blog looks, articles and graphics as well. 🙂 Very well, precisely written.

    I guess, you haven’t visited my contest article yet. I’d be grateful if you read the linked post and leave your comments there to let me know. Shares will be appreciated.

    See you there, Amrik, 🙂

  34. Eddie Gear

    02/03/2012 at 7:19 AM

    Experimenting with your blog is very important, especially if you are looking to monetize, you should not stop with one technique, try out different methods from adverts to sponsored reviews and more.

  35. Mike

    02/03/2012 at 11:37 AM

    These days importance of social media has grown really fast and now accounts for 1/3 of traffic for my websites. Just few years back it was like 5-10% and I really didn’t care about it but now I am trying to expand social activities to gain more visitors.
    Thanks for the tips!

    • Amrik Virdi

      02/14/2012 at 2:22 PM

      Good luck with your social activities

  36. Jacko

    02/03/2012 at 5:26 PM

    Patience is a virtue but it takes too long. Arrrrrgggg!
    🙂

    • Amrik Virdi

      02/14/2012 at 2:23 PM

      There is nothing like “overnight success” buddy!

  37. Marcie

    02/03/2012 at 7:58 PM

    This is good stuff. I am going to try to create an online community from my actualy community. This will be real interesting!

    • Amrik Virdi

      02/14/2012 at 2:25 PM

      Good Luck Marcie

  38. Kaloyan Banev

    02/03/2012 at 9:43 PM

    Social networking and building community definitely takes time and works only when you are social with other members. For sure there isn’t a recipe for success and this pretty much depends on business niche, but hard work and consistency are the keys to success.

  39. Vimal Dwivedi

    02/04/2012 at 2:39 AM

    Hey Amrik ,
    No one underestimate the influence of social media so everyone looking for ways to create a business community which benefits the brand… Social Media is a great for everyone to grow the value of a brand…
    Great post it’s always good to read your article…

    • Amrik Virdi

      02/14/2012 at 2:33 PM

      Thanks for being a loyal reader <3

  40. buy swtor credits

    02/04/2012 at 2:13 PM

    Hi,
    Nice information about for the business community its really helpful information about
    the business in social network.Thanks for sharing your knowledge with us.

    Thanks
    Prash patel

    • Amrik Virdi

      02/14/2012 at 2:35 PM

      Glad you liked it

  41. Amit Shaw

    02/04/2012 at 3:00 PM

    Nice article amrik. I love your all article and hope you will get everywhere my comments 🙂 on your article. Thanks bro for sharing with us.

    • Amrik Virdi

      02/14/2012 at 2:37 PM

      He He… Nice to see you again.

  42. Ronnie

    02/04/2012 at 3:40 PM

    Excellent article. Community is what Social Media is all about. Quality of quanity any day. and of course having a goal in mind will set a blogger on his way!

  43. geetha

    02/05/2012 at 3:35 AM

    Really thank you so much.Iam preparing to start my new bussiness soon.And i am trying to learn few tricks and tips to build real communities.And getting followers.I saw many sites with articles to get mass follow.But i totally didnt like that concept as we will not have any interaction with our followers.And it wont help our bussiness anyway.
    So i decided to build communities slow and steadily.
    Have a nice day

  44. INTUISI BISNIS KREATIVITAS VISION

    02/05/2012 at 10:16 AM

    I like this post. I have gadgets online store and promote with facebook. My community not enough good. I learn with this post. Thank’s.

  45. asma khan

    02/05/2012 at 12:50 PM

    Hi

    Good stuff- I like the “unlikely scenarios” that one thinks are just that, but are actually VERY likely in the real world. “Proceed at your own risk” with social networks…

    keep going

    Thanks

    • Amrik Virdi

      02/14/2012 at 2:51 PM

      Thanks fort reading it.

  46. Becca

    02/06/2012 at 3:33 AM

    Patience and perseverance is really important, you will not make lots of
    followers in just one days.

  47. Austin Home Search

    02/08/2012 at 12:17 AM

    Great tips here. Sometimes folks just get stuck on where to start… I think after reading this, that will help them get the jump start on creating a biz in social networks. Thanks, Amrik. I always enjoy your posts.

    • Amrik Virdi

      02/14/2012 at 2:42 PM

      Thank you!

  48. Jeevanjacobjohn

    02/08/2012 at 7:06 PM

    Hey Amrik,

    Great Article!

    Agree with all your points! Building a community takes a lot of time and effort (and the most important of all : Consistency. You need to be consistent with your efforts).

    Thanks for the post,

    Jeevan

    • Amrik Virdi

      02/14/2012 at 2:40 PM

      Glad you liked it.

  49. James Martin

    02/09/2012 at 9:01 AM

    Thanks for sharing superb information’s. Your website is very cool. I’m impressed by the details that you’ve on this site. It reveals how nicely you understand this subject.

    • Amrik Virdi

      02/14/2012 at 2:40 PM

      Thank you for visiting my website.

  50. Projektory

    02/14/2012 at 6:48 AM

    That is exactly what im trying to do right now thanks for those tips. Hope they will help.

  51. Mario M.

    05/12/2012 at 2:19 PM

    Forming business communities is not at all difficult especially due to the present social media networks like Facebook and Twitter.





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I'm a blogger, podcaster, YouTuber and social media diva (or Social Media Veteran if you like the way that sounds better). True story: I started blogging by accident when I actually thought I was "subscribing" to my daughter Nicole's first blog. Since then I'm committed to helping others avoid all the mistakes I've made along the way. Get one-on-one coaching and exclusive perks when you join my community on Patreon! Read More…

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