Social Media Is the Fasting Growing SEO Platform
Your social media accounts are an extension of your business. They are extremely important advertising avenues that are both efficient and do not cost much. Social media advertising can affect the intake of new and old customers as well as provide a platform to show others who you are in the community and what services you provide.
When you struggle with even one of your accounts, often you may see a reduction of visitors to your site or business. This is why keeping your social media accounts not only going but active is imperative to a successful content marketing strategy.
#1. Check Your Social Media Business Page Messages
One of the easiest ways to aggravate a customer is to not respond to an inquiry. You want to encourage them to seek out information privately, in some cases through personal messages. Should they encounter a problem, you do not want it posted all over your Facebook wall or Twitter page. Instead, it is important to deal with each situation privately and personally.
If they send you a message and you do not respond, they will take their problem more publicly. Even though you do not mean to ignore your customers, it can happen if you do not check your business page messages consistently.
One of the best strategies to ensure you are regularly checking your messages on your social media business page is to set up certain times every day to do a quick check. You should check messages more than once a day. Not every customer is going to want to wait 24 hours for a response. Try checking messages once in the morning and once later on in the afternoon. This enables you to stay on top of situations before they escalate into anything bigger.
#2. Respond to Positive and Negative Comments on Social Networks
The old saying is true, “You can catch more bees with honey than vinegar.” When you read a negative comment on your social media business page, your first thought is to defend your company. While this may make you feel better, other customers may see this and think you are attacking customers.
Sometimes, it can be difficult to be the bigger person, but if you want your business to be successful and flourish, you are going to have to suck it up and respond generously. This also provides a great opportunity to check social media background checks before you go responding back to any negative comment.
Do not hesitate to acknowledge positive comments as well. It is much easier for a customer to come and complain about a business than to say something nice about them. By responding to positive comments that are posted on your business page, you are showing the customer that you appreciate them.
Everyone likes to receive a message personally from a business they like. It is not only important to respond to comments, but you also need to address them. Do not just leave a quick thank you, but give a more personal response. You may be busy with other business issues, but if you do not take the time to address comments, you may find yourself with more free time than you would like.
#3. Check for Spelling Errors
Spelling mistakes can make you look careless on social media today. Take the time to go over everything you are going to post on any of your business pages. One of the worst things you can do is consistently post spelling and grammar errors and expects customers to enlist you for writing services.
If you can make the mistakes on your business pages, then customers will believe you would do it with their work. There are many services you can run your posts through to automatically check for spelling errors. These are quick and do not take but a few minutes.
#4. Don’t be Negative on The Best Social Networking sites
No one wants to do business with a “Debbie Downer” all the time. When they seek out your help, they want encouragement and support from you. Make sure you stay upbeat and positive all the time. Even during rough situations a positive attitude can be contagious and turn an entire situation around this is a great social media example. By encouraging others and motivating people, they will begin coming to you more often to seek out that attitude that they themselves are looking for.
#5. Post Content that Makes Sense Using Your Social Sharing Tools
A bipolar business page can turn off customers. They want to come to your business page with certain expectations. When you deliver content that makes no sense, customers can get flustered. Make sure the content is relevant to your business. It is ok to throw in a funny joke to keep the mood light, but make sure anything you post is politically correct and would not upset a customer. Be thoughtful in your postings and post things that can attract customers and sales.
The key to social media accounts is using quality social media tools and trying hard to not make mistakes that could ruin your image. If you follow these steps, then you’ll do great at not screwing up your social media image. What are your thoughts on this?