Tactics to Capture More Leads from Your Blog

4 Potent Tactics to Capture More Leads from Your Blog

Do you want to capture more leads from your blog?

When running a blog, one of your goals should be to convert as much traffic as you can into leads. Capturing more leads will help increase revenue as you will have an audience to promote your courses, services and products to.Capture More Leads on Your Blog

You can also take advantage of leads and increase traffic as you can share your latest blog posts. This will especially increase repeat traffic which only makes up 20% of daily visits (80% are new). When people visit your blog again, it begins the nurturing process and they begin to trust you. Hence, they will be more likely to buy from you or hire you.

There are plenty of tactics out there for generating leads. On one end of the spectrum, there’s the tried-and-true method of publishing a downloadable ebook and gating it behind a landing page form. On the other end of the spectrum are sophisticated tools for content audience intelligence analytics that can help you identify anonymous site visitors, so you can reach out to them and offer assistance. And in between are the below tactics, which require relatively little maintenance but support highly targeted messaging for maximum audience resonance.

Run high converting quizzes

A lead capturing technique that has been picking up plenty of pace lately is quizzes. This is where you set up an automated quiz which asks your blog visitors a bunch of questions and at the end the quiz directs them to an optin form where they can download a lead magnet like a report or an ebook.

Most people who take part in the quiz will sign up for the report as the lead magnet that is shown is very relevant to the answers they submitted. It gives them exactly what they are looking for.

But for this to work you need to do a lot of audience research and ask the right questions. You also need to create several lead magnets as for high conversion rates you need to offer very specific gated content.

Brianna Brenner of Spiked Parenting for example increased her blog conversion rate by 233% by using the above quiz for just two weeks. Her average weekly sign ups went up to 70 from 30 after implementing the quiz. I recommend that you test out the quiz and see how it works. Based on your answers it provides 16 different results, so it should definitely give you several ideas on how to set up yours.

After you go through the above quiz think about your audience and get inside their minds. Then write down all the problems they have and create a quiz that asks the questions they want to answer.

Create content upgrades for each blog post

Another lead capturing method that provides massive conversion rates is content upgrades. A content upgrade is a lead magnet that is created specifically for one blog post. They have unbelievable conversion rates as the topic of the upgrade is highly relevant to the topic of the blog post.

An example of a blogger who consistently uses content upgrades is Brian Dean of Backlino. As you can read here, he has achieved great results with them. In this post Brian explains how he created a checklist on Google ranking factors for his blog post on the same topic and it increased conversions by 785%.

All readers need to do is click on the link and sign up with their email address to get the checklist.

You don’t have to break your back to come up with time consuming lead magnets. A checklist based on the topic of the post they are reading should be enough. Other simple lead magnets you can create are short videos, PDF versions of blog posts (especially if they are long) to read later, etc.

A perfect example of this is illustrated in this video Tutorial for Using LeadBoxes.

Promote webinars with ads

If you want to combine the above organic lead generation methods with some paid methods I recommend you try out webinars as they have a high conversion rate. Adobe for example were able to get a registration rate averaging at 51% with their webinar landing pages.

For best results make sure you run highly targeted ads and pick a webinar topic most of your readers will like. Also create a powerful landing page that promotes the webinar as a one time live event as this is the factor that produces the really high conversion rates.

And make sure you regularly send reminders via email and SMS so that most of the registrants attend.

You can use webinars to convert organic traffic as well, but your conversion rate won’t be very high. So use a mix of both organic and paid traffic to promote live webinars. For converting organic traffic you can use recorded webinars.

Webinars are also very good at converting attendees to buyers so make sure you sell some products or services at the end.

Try retargeting to reach people who didn’t sign up

No matter how many techniques you use most of the people who visit your website will not convert to leads. To convert these people you should use an ad technique called retargeting. This is where you install a pixel provided by the social network or search engine on your website. The pixel tracks website visitors so when you create an ad you can target the same people who visited your website.

They work best when you target people who visited a certain part of your website instead of everyone because you can display very relevant ads.

Most top sites like Linkedin, Google, Facebook and Pinterest allow you to retarget blog visitors. But make sure you have a different ad strategy for each social network as they have their own restrictions and best practices.

Implement these potent tactics to capture more leads now

These are the 5 tactics you can use to convert more leads from your blog. They require some extra effort when compared to regular lead generation techniques, but they are worth it as they help you convert more leads. This in turn will help you increase revenue.

Do you use any of the above tactics to capture more leads from your blog? Which other techniques do you use? Please leave your comments below.

9 thoughts on “4 Potent Tactics to Capture More Leads from Your Blog”

  1. Hi Mitt, I’ve only used the content upgrades by giving away some cheat sheets for Twitter. In the past I gave away an eBook as well. I’m not a fan of quizzes but wow, that really worked? I’ll have to look into that on more.
    I also would love to try some retargeting for those that have already come to the site. I understand it’s not too expensive either.
    Thanks for sharing this tips with us here Mitt. Have a great day and new month ahead!

    1. Hi Lisa

      Hope you’re getting some great results with the content upgrades and I hope you find success when you implement the other techniques as well!

      You’re welcome. Thank you! Hop you have a wonderful month too!

  2. Hi Mitt,

    Your article is super informative and valuable. The tips are so great that if one should implement them correctly, he certainly will increase sign ups.

    However, there are other simple tips that works well, such as the use of pop-ups , time-delay pop-up and exit pop-up.

    Furthermore, you can increase subscription by using calls to action in your comments. Or Incentivize sharing content with a referral program, as well as frequently creating free downloadable content for your readers.

    Thanks so much for sharing Mitt and Ileane.

  3. Hi Mitt,

    Great tips on how to increase our email subscribers. I’ve personally never used quizzes but I see them all the time. I’ve seen so many people have huge success just by using pins.

    I’ve been using content upgrades on my most popular blog posts and I can definitely see an increase in subscribers.

    When I started my blog, I didn’t use content upgrades because they were so time-consuming to create. I’ve managed to find a way to create them without any extra effort.

    Now I just need to make the time to see if quizzes would help me improve my conversions even more.

    Thanks for sharing this, I love reading these types of articles.

    Have a great day 🙂

    Susan

  4. Sathish Arumugam

    Hey Mitt,

    “Content is The King”. No substitute. As you stated about Brian Dean, it is a proven fact that key success for his top ranking would be his pages freshness. Also, it’s a huge miracle how people participating in commenting his blogs. I am impressed. Obviously. blog comments boost his content length further. It’s a great practice of getting more blog comments and also writing in such a way.

    Will keep your ideas in mind, always and this would be really helpful for any blogger.

    Nice writing!

  5. Naveen Sharma

    Hi Mitt Ray,

    Very in-depth post.

    It would have been difficult for us to come up with these methods on our own. It must have taken a good deal of experience and thinking.

    Thanks for sharing these methods with us.
    -Naveen

  6. Ileane,

    Thanks for mentioning quizzes.
    This can be a great marketing strategy for capturing leads for clients. I have one client that runs a job fair and this strategy can be used to bring more job seekers to her event.

    Regards:
    Abhi

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