Previously I shared how you can use Annotations to add InVideo Programming across all the YouTube videos on your channel. If you missed the first post and video, you can check out Part 1 in this series called Now That You Stated Making Videos Here's How To Get More Views on YouTube. As promised, in Part 2 of the series I'll follow-up by showing you how to create those coveted, clickable Call to Action links from inside your YouTube videos back to your blog. You'll see how to successfully craft your Call to Action phrases to entice viewers to leave YouTube and check out your promotional offers.
Before you watch the video, I want to again stress how important it is to get started creating YouTube videos. Take a look at these stats, according to YouTube, the latest usage stats are more than mind-blowing:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
- 100 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 56 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year”
You can capitalize on the popularity of YouTube and strike while the iron is hot!
I doubt if things will ever cool off when it comes to the power of using YouTube videos to reach your target audience, so don't take any chances. Don't wait until you get everything perfect or you will suffer from paralysis by analysis. Get started now, and learn from your mistakes because that is the only way you'll get better recording videos.
You'll grow an active audience along the way the same way that I have. Now watch the video and give it a like, share it or leave me a comment below or on YouTube.
Full Video Transcript:
Hey guys it's Ileane from BasicBlogTips.com and today we're going to continue our series about
getting more views on YouTube using Annotations. If you didn't see the first video – we talked about InVideo programming.
Now today we're going to get into putting annotations on individual videos.
There's a few benefits of adding annotations to videos so let's go over those real quickly:
- One would be to get more subscribers on your channel
- The other would be to get people to watch more of your videos – you know YouTube likes when we keep people on YouTube – so if you have videos that are related, you want to get people to check out the other videos on your channel
- And more importantly for bloggers and website owners we want to get people to come back to our website
So let's see how we can set up annotations to do those three things.
Go into your Video Manager and next to each one of your videos you'll see “Edit” and you can add your annotations that way.
Another way we can access the annotations is right from the watch page of a specific video and the annotations are indicated by this little icon right here.
Here's an example of an annotation that I set up on this video.
I put an overlay of the cover of this YouTube Report I did and when people click that link they go to a page where I have a sign up form for people to get the report and sign up for my email list. And come to think of it, by the way, if you want that report just go to http://basicblogtips.com/getyoutubereport
Now let's go into YouTube and setup an annotation
The annotations interface is pretty simple. You come over here if you wanna add an annotation.
Here's the different options you have:
- Speech Bubble
- Spotlight and
Most of the time you're going to want to use one of these that will link back to something. So I recommend the
spotlight or the note, but you can experiment with all these to see which ones work best with your video and your content
Let's keep it simple and add a note.
Now what you'll see here is the timeline and this is the indication for where you want to place the annotation in video. Keep in mind
as I showed you in the previous video about InVideo programming you don't wanna have too many calls to action at one specific spot in the video. Since I know that my InVideo programming is in the last 30 seconds of the video then I wanna keep any other annotations towards the beginning or the middle of the video.
So you'll type in your message – you have choice of four different font sizes – the color of the text – and I would always just try to make it contrasting. It could be black or white but remember to not use black text on a black background or white on a white so use any of these other contrasting colors that will make the annotation standout then once you've done that this is where you get the choice to link to:
- A video
- One of your video playlists (that's also an excellent idea)
- Your YouTube channel
- You can also link to your Google+ profile
- Get people to subscribe to your channel
- If you have a fundraising project or
- An associate website – and also
In this case we're going to link to an Associated website and just so you know, the “Association” has to be set up in your YouTube settings before you can use your website link.
In my case I already have my blog “Basic Blog Tips” setup as my associated website. Real quickly – In order to
Get That Associated Website
Go into your channel settings under the Advanced tab – Associated Website is right here. You add in your name of your website and then you'll get success – it will give you an option to approve that.
Once you've had annotations in place on a few videos, give it a few weeks, and then come over to your analytics. Go down to annotations – of course this is in beta – and see how your annotations are performing. For ones that are doing well for you like I mentioned before – the spotlight and the notes do well for me so therefore I go back and I add more of those.
But you just continue to test until you find out the ones that are helping you reach your goals. That's it for today and I wanna see you succeed on YouTube. Please subscribe to my channel and keep following me for all these tips I have lots of them on my website as well and I'll see you in the next video…
Wrapping Up the YouTube Annotations Series
I hope you enjoyed part 1 and part 2 of the series on creating annotations for your YouTube videos. I plan to bring you more tips and strategies that will help you use video marketing to get more traffic and subscribers. Effective use of video can help you quickly increase your authority no matter which niche you're in. In the meanwhile, take your time and go through all of the YouTube related posts and tutorials on this blog by clicking the YouTube link in the menu bar at the top of the page.
One more tip: I use a combination of LeadPages and Pretty Link Pro to create the sign up form and the clickable Call to Action link that I use for the annotation example during this YouTube video. Stay tuned for more information about those two tools to grow your email list, promote your YouTube videos and more in future blog posts. Those are my affiliate links and if you use them I'll earn a commission but it doesn't effect the price that you pay.
If you have questions about creating annotations for your YouTube videos, now would be a good time to ask. Tell me what you think about me using the full video transcript in the blog post too. I'd love to hear your feedback.