One of the challenges bloggers face and a question I see popping up on the internet a lot is – how often should I publish a new blog post? The basic problem is that we all want to maintain a steady flow of traffic yet at the same time, we try not bombard our readers with more content then they can possibly consume. It's a delicate balance to achieve; especially when we add SEO considerations to the mix of our often futile attempts to rank well in the SERPs.
In search of answers to this question about blog post frequency, many of us turn to veteran bloggers who provide guidelines based on their own experience that end up being accepted as the rule of thumb, or mantra that tons of bloggers adhere to. However, I prefer a different approach that I'd like to share with you and I'd love to get your feedback as well as any advice you have on the subject.
How to determine blog post frequency
I looked back through some of the responses I gave to this question about posting frequency and as it turns out, my answers have varied a great deal. It's not that I'm wishy-washy on the topic, it's just that in each circumstance the person asking the question was at a different point in their blogging journey. For example, here is a response I gave in the Website Babble Forum to a user who was starting a brand new blog:
“I would be more focused on publishing a new post every day or two until you build up a fairly decent amount of content – like 15 to 20 posts. This should give your readers as well as the search engines a good idea of what your blog is about. After that you can decide if your going to post more often or less often. I would do a minimum of once a week but if you want to do more that will work too.”
Other factors to consider include the size of your audience and of course your blogging niche. Take a look at my friend Justin's blog. DragonBlogger is an extremely popular blog focused on technology and entertainment and he often publishes blog posts multiple times in one day.
Take charge! Here's how I determine when to publish a blog post
Most recently the question about blog post frequency came from Rahul of Learn Blog Tips. Rahul is a hard working blogger who started his blogging journey a short while ago and quickly established himself by posting quality content on a regular basis. I responded to Rahul in this video, and I'm sure you'll find it helpful if you're struggling with the same issue – take a look:
In the video, you'll see that I use a blend of overall traffic patterns combined with the popularity of specific blog posts based on the WordPress stats from my dashboard. I demonstrate how I use stats from the JetPack lite WordPress plugin. You can get the JetPack lite plugin from the developer here. And you can keep up to date with the videos that I post on YouTube by subscribing to my channel by email.
What's your take on this? I'd love to know what tools your using to determine how often to publish a blog post.
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