Guest posting is a type of contribution to another blog, and when done correctly, it means that you write a unique blog post and publish it on another blog. That post will solely belong to the blog owner and can't be republished anywhere else.
There are actually many people who refuse to do guest posting on others blogs because of this one reason, “When I write a unique and awesome article, why don't I write and publish the blog post on my own blog?”, this question has been asked and answered thousands of times, but still there are people refuse to submit guest posts on other blogs.
You should actually try guest posting on others blog at least once to see how effective it is, there are many unforeseen and hidden advantages in guest posting. Who knows that you get clients who like your writing and hire you as freelance writer, or an advertiser who gets to know your website through your guest post on others blog? These unforeseen and hidden advantages always come as a big surprise.
3 Reasons Why You Should Try Guest Posting
Here are reasons why you should try guest posting at least once:-
1) One Way Dofollow Natural Backlinks
When you write guest posts on others blogs, most blog owners will allow you to insert at least one backlink into your guest post or at the beginning of the post or at the end of the post as a credit for your contribution, usually these links are dofollow. That being said, you get one way dofollow natural backlinks to your blog or website. I believe that you know that Google loves natural backlinks, so Google will rank your blog better in the Google search engine.
2) Brand Building
Remember that we must write high quality and helpful guest post on others blog because there will be hundreds or thousands of readers of the blog will check out your guest post. If you share fantastic content, the readers of the blog will be more likely to check out your blog and your brand is built from there.
Bear in mind while writing the guest post, you must always take the guest post as the post that you'll publish it on your own blog because most of the bloggers will only keep the best post on their own blogs, so you have to think it this way and you'll be writing an awesome post. On the other hand, it may ruin your blog and your brand if you deliver a lousy post when you guest blog.
3) Direct Traffic
Needless to say, you'll receive direct targeted traffic to your blog if you insert your blog URL into the guest post. It's linked with the point #2, you have to deliver high quality guest post in order to get people to read your blog, I believe that most of the readers don't visit your blog if they see you deliver lousy guest post and they assume your blog is lousy too.
What's Next After Your Guest Post Is Published?
Guest posting is always the best way to build one way dofollow natural backlinks, build up your blog brand, drive more traffic to your blog, and so on. These will be achieved only with the condition that you write high quality guest post. Once your guest post is approved and published on the blog, your task is not completed yet, you shall reply to comments from readers and interact with them. Building up a community around your niche is one of the purposes of guest posting, it will help you grow faster in long run. Promote your guest post on social networks like Twitter, Facebook, Google+ and LinkedIn.
I couldn't find any reasons why don't you try guest posting on others blog. And even though you might not believe in guest posting, I think you should try at least once in your blogging journey. You should now go and find a blog which has similar niche with yours, check out the guest posting requirement, write a guest post according to the requirement, and submit for approval. Eventually, you'll find out how effective is guest posting is in marketing and branding your blog.