These days everyone has turned their attention to the importance of building a loyal and engaged list of email subscribers. If you're keeping up with this trend you know that email is the most effective and “tried and true” method of getting traffic, building trust, and let's face it – making money online today.
Most of us bloggers and other email marketers rely on AWeber as our email service provider and it makes sense.
AWeber is one of the most reliable, affordable, and down right friendly email providers around. You might already know that I am a little biased in my opinion about this because I've had a chance to meet the staff at AWeber and visit their headquarters on more than one occasion.
The Thank You Page
The initial step in the list building process is creating the sign up form. Once the person submits the form, they should be directed to what's known as the “Thank You Page”.
This page serves two purposes, the first is obvious, you want to thank the person for joining your list. The second and more important purpose is to provide instructions for the next step of the process.
They need to check their inbox for the confirmation email and click a link to optin to your list. This is commonly known as the double optin.
This double optin is important for a number of reasons, but for now I'll just say don't skip this step because you want people on your list that are truly interested in what you have to say and if they aren't willing to double optin, then most likely, you don't want them on your list in the first place.
Two Thank You Options from AWeber
AWeber provides two versions of the Thank You Page (aka double optin) for you to choose from. One of them plays an audio message and the other plays a video showing the confirmation process in detail. Both of them feature Jay Moore. Jay is the guy I call “The Voice” of AWeber. He's such a cool guy and if you ever wondered what Jay looks like, rest assured the face matches the voice. Here's a picture of Jay that I took during their Open House event back in April 2013.
The Second Option: Create a Custom Thank You Page on Your Blog
The second “old-fashioned” choice for the Thank You Page is to create one on your blog. With your own Thank You page you can track conversions using Google Analytics. It's pretty easy to set up a Thank You Page on your blog and here are step by step instructions for setting it up AND how you use this page to track the referral sources for people who are signing up for your list.
AWeber Tutorial: Create a Custom Thank You Page to Track Conversions in Google Analytics
Now you are ready to learn about sales funnels, split tests, email templates and more click here for the next AWeber tutorial.
Be sure to download this free ebook from Aweber too!
LeadPages Is the New Kid On The Block
The brand new tool you can use to create the Thank You Page for your email subscribers is LeadPages (that's my affiliate link).
I started using LeadPages last month and this is what the Thank You page I created looks like:
LeadPages is a service you can use to create all sorts of landing pages and squeeze pages that have been tested, split tested and re-tested again (is that a word?). My point is pages like this one and all of the other landing pages available with LeadPages are more effective at getting results with every type of promotion you can imagine from email optin confirmations, conversions, webinar registrations you name it! Clay Collins is the co-founder of LeadPages and if they don't have what you need, once you become a customer you can put in a request and they'll get it done for you.
One of the many reasons I like this page is that is makes it even easier for people to get to that double optin email. Notice up at the top of the page, I drew a box around the links that take people directly to their email inbox like Gmail or Yahoo! mail for example.
LeadPages are super easy to set up and they also allow you to track conversions with Google Analytics, very similar to the way I showed in the video. There's another advantage to using this service and that is you can have the page hosted on Google's servers so the pages load extremely fast.
Ready to take email marketing to the next level?
LeadPages integrates with AWeber, Infusionsoft, MailChimp, iContact, GetResponse and all of the other major providers of email marketing services. So if you're ready to take things to the next level, head over to the site find out how LeadPages can help you get there.
Have you set up a Thank You Page for your email subscribers yet?