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Why You Should Have A Social Media Strategy

Social Media – Does It Aggravate You?

I guess I will start off by saying that I used to hate social media sites. When I first started blogging, I didn't really understand the power of social platforms and how they impacted many different areas of a website.

So, if you're like I was, I thought I would talk about a reason why you should have a social media strategy.

Social Media Platforms

When you talk about traffic coming in to your site, I guess the question is which social platform should I use? There are a great many of these social sites plastered all over the internet, some good, some great, and others, not so great, but they all have one thing in common. Traffic.

To create a successful blog, it just isn't possible to create enough time in the day to submit and stay active on every social media site out there. Sadly, there just isn't enough hours in the day to drive social media traffic to your blog. I recommend picking 2 – 3 major platforms and sticking to them regularly.

Here are the social media sites I stay connected to:

Now, I'm not knocking any of the other social media platforms, I still submit to all that I can, but these are the one's with the most traffic.  Eventually, these will be the one's that will have the most impact on your blog for traffic.

How To Get Social Media Traffic From These Sites

Isn't it a little aggravating when you look at sites like the one's I just mentioned above, realizing that there are millions of people visiting these places, but none of these visits point back to you? I'd say it's more than a little aggravating! There are loads of potential traffic, but you're not getting any. Fix it. Now. Here are some tips that will allow you to get more visits from these sites.

Tip #1. Write Catchy Titles To Get The Social Media Traffic:

It's a given fact that people are curious as cats!  Seeing as how you can't post the Gettysburg address in a social media update, you have to allocate a certain number of words and be creative as possible while you do it. I recently wrote a post that defined the aspects of writing a perfect post for social media sites that will break down the necessary things that you need to do to get a post to go viral on these platforms.

So, now is the hard part. You have to write great content number one. This is always the first aspect of actually keeping the social media traffic once you get them there. Couple this with that catchy title idea we were talking about before and you will find some positive results from it!

Tip #2. Your URL

Once you get acquainted with blogging great content and posting catchy titles that gains the attention of that potential visitor you may have already found out that there is another “flaw in the slaw” with posting updates on social media sites.

I'm talking about when you post your updates to Facebook or Twitter and you go back 5 minutes later and it has been pushed down the line by other people's posts. This poses a problem because if you are wanting to get that traffic, then you have to have your URL always updated so people can actually see it! There are some great social media tools that you can use to fix this problem, and I recommend them highly too. You have a blog to run, links to build, and relationships to cultivate. You don't have time to stay on these social sites to keep your URL updated. However, the link above can remedy your problem.

Social Media Overall

Why should you have a social strategy? Because it gets your site out there to people who would not have ordinarily seen it in the first place! With social media, everyone is on the same playing field. It doesn't matter how many links another site has built, everyone is the same. We are all grabbing for traffic from these social giants, and when it all comes down to it, the person with the most visits at the end of the day will have made themself readily available to their reader, they will have become active in staying “connected” on these sites, and they will have available posts and topics that answer questions and help people.

Blogging is not about cramming affiliate links down the readers throat. It's about helping, giving, and supplying information that they could not get anywhere else but on your site. Provide this, and link that with great content, and readily available updates, and you've got a recipe for a successful blog on social sites.

 

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