Are You Missing Out by Ignoring the Little Red Notifications Button on Pinterest?

By now I'm sure you have given some serious consideration to the roll that Pinterest will play in your overall marketing mix. The numbers are pretty staggering and recent studies, like this one from TailWindApp, demonstrate that the lifespan of a Pin exceeds what we can expect from content shared on other social networks and to say the least, it makes the network extremely difficult to ignore

The web is moving more and more toward a place where visual content is highly favored, and as a blogger, you're truly missing out if Pinterest doesn't show up as one of the top referrers in your traffic stats.

“According to Pinterest:

There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, and other Pinners, so the right idea is just a few taps away.”

That's 30 Billion with a B. 🙂

Once you become an active participant on the platform (aka a Pinterest addict), it's important to recognize that monitoring your notifications on Pinterest is a vital tool for growing your account.
When it comes to increasing your engagement levels, your visibility and your interactions with other Pinners on the popular image sharing and discovery platform – Pinterest notifications are where it's at!

Importance of Notifications on Pinterest

Most likely you have turned off email notifications from Pinterest, which is an even bigger reason to pay attention to that little red notifications button at the top of the page. Let's explore the power behind Pinterest notifications and how they can help you grow your follower count and engagement levels on the platform.

NOTE: If you're on mobile, the number of notifications will appear in red off to the side like the image on the right.

Here's a short list of notifications that will appear when you click on that little red button:

• A Pinner starts following you
• A Pinner follows one of your boards
• A Pinner invites you to a group board
• A Pinner Repins one on your pins
• A Pinner comments on your Pin or @ mentions you (thanks to Gerald from Viral Content Bee for the reminder)

In the video, I introduce you to the concept of Group Boards and how to accept invitations to them. For those of you who would rather read the instructions, you can scroll down to the end for the full video transcript.

Pinterest, similar to Facebook YouTube and Google+, is constantly tweaking their features, and along with the latest update called Guided Search, I noticed another subtle change that might go unnoticed by most users. In the past, next to the notification that one of your Pins was Repinned, you would see a preview of the actual Pin. However, in the last few days, they made an update and now what you see is the board the Repin was Pinned to – the down side to that is depending on how active the Pinner is, you might not be able to find out exactly which image they Repinned.

However, if you have an account with TailWindApp, login and go to Trending Pins Report. Click the All Your Latest Pins tab and you'll see exactly which image was Pinned, who Pinned it and whether or not their pin was Repinned! Find out more about TailWindApp in this tutorial

Are You Checking Your Notifications?

How often do you click that little red button to see who is engaging with you on Pinterest? I check them everyday and I try to check out the boards of the Pinners that are interacting with my content. It's a great way to grow your following and get more Pins!

VIDEO TRANSCRIPT FOR: Pinterest Quick Tip: How To Check Your Pinterest Notifications

Hey guys it's Ileane from Basic Blog Tips and today I want to give you a quick tip about Pinterest.

I know many of you who may be using Google+ as well as Pinterest you have a tendency to ignore this little red notification button over in the top right hand side but although you may ignore it on Google+ please don't ignore it on Pinterest. This is where all the action and engagement is.
Let me just give you an example. It's telling you who likes your pins, how many people who are following you, who's repinning you, who's following your boards. And this is where you reach out and interact with people.

Now I see that Melinda is following my Podcast and Podcasting board. So I'm gonna go over check out Melinda's profile see what kind of boards she has and if she's repinned any of my pins I can just go to her “pins” link and see if she's pinning anything about Podcasting. Or maybe I wanna just like or repin one of her pins so I show up on her notifications button as well.

You also get notified whenever your friends join Pinterest. And these would be friends from any connected social network you have like Facebook or Twitter. See if someone left you a comment. This is my friend Ashley, he's left me a comment. So you see it right there in that notifications area.

But you have to click it on!

You'll also see if someone has invited you to pin to a group board. Now if it's a board you're interested in go ahead and accept that invitation. Group boards are fantastic way to make connections and engage with others on Pinterest.

So the key to engagement and reaching out to others on Pinterest is that little red notification button up at the top. Make sure you check it each time you log in.

There's a quick tip for Pinterest and this is Ileane from Basic Blog Tips be sure to subscribe for more tips and tricks.

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