10 Online Marketing Tools When You Take Your Site Seriously

10 Online Marketing Tools to Pay for if You Are Taking Your Site Seriously

35 Comments / Blogging Tutorials, Guest Posts / By /

Blogging used to be a very personal thing. People would open up a Livejournal account and complain about their relationship issues, share personal thoughts and collect favorite links.

Now blogging is a straight up career path. Subjects are chosen based off of the profitability of their traffic predictions.10 Online Marketing Tools When You Take Your Site Seriously

Hours are spent crafting the perfect content and narrowing SEO and social strategies. And though it may take a year or two to reach the black, blogs can be monetized and used to make thousands a month in revenue.

You can find that success, but you need to take your blog seriously. Apart from regular content and promotion, these tools are your best bet at launching your site into the big leagues.

1. GetResponse

GetResponse

[Free trial]

I've seen bloggers having no email list whatsoever. Or bloggers waiting for when they will have some traffic to put a “Subscribe” call-to-action there.

I am a firm believer that an email list is a blogger's biggest asset and one should start collecting leads from day 1.

GetResponse is the most robust online marketing solution which is also affordable. For just $15 a month you get access to their email marketing features. And for $49 a month you access advanced marketing automation features, webinars, landing pages creations and everything you need for your online business. Check out the full GetResponse review from Deb Anderson.

2. SERPstat

SERPstat

[Freemium with advanced free plan]

Want really specific and thorough data on your website traffic? SERPstat is one of the best analytics tools out there, and for good reason. Get very detailed reports, launch campaigns globally, and get research you need to set your targets.

SERPstat has some pretty awesome features you'll find nowhere else including:

  • URL-level competitor analysis: Unlike other tools offering you to analyze domains of your competitors, SERPstat digs deeper allowing you see which pages you compete with and how you are lacking
  • Missing keywords: Speaking of how you are lacking, SERPstat lets you see which keywords your competitors are ranking for which you don't use
  • The variety of filters including the ability to see when your (or your competitors') pages rank on Google pages that have other features (like answer boxes, shopping results, images, videos, etc.)

Compared to similar tools, this is an inexpensive tool, starting at $39 a month. If you are dealing with heavy traffic and plan for that to really grow, it is an invaluable resource.

3. Majestic

Majestic

[Freemium]

Where are your backlinks originating from? Is someone mentioning your brand out there on the web where you can't easily see? How are your targeted keywords doing, and should you be making some changes?

From the position of your site, to the visibility of your content, you can track it all from Majestic handy and functional dashboard.

They have three plans, starting at $49.99 per month and moving on from there. They do offer discounts for annual pricing.

4. Cyfe

Cyfe

[Freemium]

As a blogger you are probably trying to handle more than you can do. You research, create and promote and if you are like me, you have almost no time left to analyze.

This is where Cyfe makes perfect sense: It allows you to create an unlimited number of marketing dashboards to track and archive lots of data. The best part, you get a bird's eye view of everything you are storing.

For example, my dashboard widgets include:

  • My social media accounts growth (Facebook, Twitter, Pinterest, Instagram, Youtube)
  • My to-do list
  • My site Google Analytics numbers (referrals, daily visits, conversions)

Cyfe is incredibly affordable. You get unlimited everything for only $19 a month.

5. Buzzsumo

Buzzsumo

[Freemium]

Buzzsumo has a free option that gives you a limited view of what is trending right now on the web. But their reach power comes in their premium content analysis and research features, which start at $99 a month for up to five users, ten alerts, and ten trending feeds. Watch this quick Buzzsumo Tutorial to see how it works.

In addition to content research and alerts, you can also keep an eye on relevant influencers in your industry. Blogs like Buzzfeed use Buzzsumo, so you know they are legit.

6. Yotpo.com

Yotpo

This site is best suited for those bloggers who monetize their blogs with their own products. Yotpo helps you collect and publicize user reviews about any product or service you are selling on your blog.

Legit user reviews are your most powerful marketing tools. There have been lots of case studies about the power of user reviews. Yotpo makes it easier to engage your readers to prompt them to leave reviews as well as publicize those reviews in a most convincing way.

7. ManageWP

ManageWP

It is becoming more common for people to have multiple WordPress sites, both blogs and otherwise. Managing them all can be a pain, but it is way easier with ManageWP.

This tool creates a dashboard for all of your WP sites, so you can keep track of them and edit them all in one place. Their free service is more for managing updates and backing up your sites all at once. But premium has cloning, trackers, and more.

Make sure you choose a reliable host for your WordPress sites too.

8. CoSchedule

CoSchedule

CoSchedule is one of my all time favorite tools. It connects with your WordPress blog and acts as a dual editorial calendar and social media scheduler. You can assign tasks to users who will see the project updates in their dashboard.

And it all shows up in a grid calendar that is easy to read and update. Then schedule posts to go out for each one automatically at the time of publication. I can't recommend this one enough.

9. Canva

Canva

[Freemium]

You need more than stock images if you want to stand out. But creating graphics takes time and skill that not everyone has. If you aren't a graphic design, or you are and just don't want to spend ages on different graphics for your site, Canva is a must have.

Easily create infographics, presentations, cover photos, vectors and more from their online generator, customized and original, at professional levels of quality.

10. Evernote

Evernote

Come on, you know Evernote. It is one of the most popular content curation and organization tools to ever hit the web. But if you aren't using their premium version, you are missing out.

With so many apps cross-compatible these days, and so many features and side tools, you can do just about anything with Evernote. Definitely check out Skitch, which is my own personal favorite product from the Evernote team.

Bonus

Of course, if you are taking your blog seriously, here are a few free tools you should have handy:

Do you have a tool you think is important for serious bloggers? Let us know in the comments.

35 thoughts on “10 Online Marketing Tools to Pay for if You Are Taking Your Site Seriously”

  2. Gary Campbell

    I would like to add InterConverse. InterConverse is a marketing platform suited for affiliate publishers and vendors that allows them to create landing pages and micro sites for their products and to deploy without the need for IT or Web development teams.

  4. Tracy Roy

    Yes Ann MANAGEWP is an awesome service and it is an important tool to grab in long term blogging. Very very useful if anyone thinking to create multiple niche sites by using WordPress. I amusing it for 6 months to manage my five blogs.

  6. Jennifer Garner

    Thanks for the tips Ann. Cyfe is very great. I’m using for my blog.

  7. Elaine Wildash

    Thanks for this excellent post Ann. I’ve heard of some of these tools (GetResponse, Buzzsumo, MangeWP, Majestic, Evernote) but some of the others are new to me. Cyfe and CoSchedule look like really useful tools for managing and tracking info and ensuring posts and social media are scheduled. Two tasks that are important but can so easily get away from you.

  8. Amanda

    I’m using CoSchedule which is very helpful tool . Thank you for the info.

  9. Usman Nasir

    ManagedWP will be good, and backup up is a plus feature, because some people don’t realize that backing up a site is really an important issue.

    And off course choosing the right host well.

  10. Umesh Singh

    Hi Ann,

    Great tools! I’ve using Buzzsumo for almost 2 years. It is amazing tools for content marketers and bloggers.

    Thanks for sharing

  11. Gloria

    Great list!
    I love GetResponse, Canva, but I definitely should try more of the tools from your list, Ann 🙂

    One tool I always recommend to use is BRAND24 for internet monitoring and analyzes. It gives instant access to all public mentions, so you can check who share your content, what people say about you, react fast, join and engage conversations and also find organic influencers thanks to analyses.
    I find it irreplaceable!

  12. Graham Watts

    Hi Ann, thanks for sharing. For influencer research, I’ve been trialing Buzzsumo and really like it. From an SEO point of view, using a crawl tool like Screaming Frog should be on a list – you really need to audit your site regularly to check in-depth and the license fee is incredibly good value

    2. Thomas Schulz

      @Graham Be sure to also check A1 Website Analyzer – even cheaper since no subscription costs and been in active development since 2006 for technical SEO (pioneered quite a few things) Search Engine People has run quite a few articles on it.

  13. Stephen

    Interesting that you had BuzzSumo on there, been considering it for a while! Surprised you didn’t have any social media management tools on here though. Any particular reason why?

  14. Mendo

    Hi Ann, thanks for this. ManageWP is just what I needed. I had no idea something like it existed. But what about passwords? It’s so hard to manage login names and passwords for all of these tools, what is your preferred tool to solve that issue?

  15. John Morrison

    Very nice post. These tools will boost up my earnings for sure. I am going to buy some tools now. Thanks a lot.

  16. Darrell Harris

    Hello Ann
    Great post! I use BuzzSumo ,Getresponse but some of the others not so much. Thanks for the detailed information about the others. Tweetdeck and Yotpo seem like they may be very helpful for me .Thanks for sharing all this helpful information.

  17. Yahya Ayyash

    I’m using CoSchedule which is very helpful tool . Thanks for the post, keep posting!

  18. Rabia Munir

    Great list!
    I love Get Response and Canva but I definitely should try more of the tools from your list

  19. Deepali

    I use Majestic and Buzzsumo quite frequently and they are great tools! Thanks for the info regarding new ones.

  21. Dumaji

    I’m premium member of canva and i love the features with lot of free and paid images directly with the customize design.

    Even person without any graphic design knowledge can design cool things at canva. I personally use it for my blog to make cool graphics.

  23. Lisa

    I’m a premier member of ahrefs. Especially love their robust outlines such as site explorer, content explorer, keyword explorer and other great tools.

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