Having been around for a while, one thing that I have found is that collecting email list subscribers is essential to long term success with your blog. However, its funny to see people building a list and not doing anything with it. Most people I talk to think of their list as a sales tool. Although it can be great for that, you can get a lot more out of your email list subscribers.
Today, I want to cover a few ways that you can get more website traffic out of your email list subscribers, which you may not have thought about.
Get More Website Traffic Instantly
In the post, I go through a quick way to automate notifications to your subscribers if you are using Aweber to build your email list. Use it to start getting your list back onto your website, building more trust and encouraging them to open your emails and click the links inside.
Viral Traffic Flooding Your Site
If you want something to go viral, you need to let people who are interested in it find out quickly. One of the best ways to do that is to share it with people in your list, and allow them to share it with their friends.
If you have been blogging for a while, you probably don't have much trouble writing about your niche. Choose a problem that people in your niche have, and write up a 3-5 page report on it. Perhaps include a few links to guest posts you have done, or to posts on your own blog, and throw in a recommended product to help solve the problem (either one of your own or an affiliate program, if you have one.) When you send this report out, give your readers permission to share this report with their friends.
Most people who have enough interest in your blog to follow your list probably also have friends that are interested in the same topic. By giving your subscribers something valuable to share with their friends, eventually you'll end up getting new subscribers and gain even more website traffic.
I have used this method myself when releasing a new opt-in, promoting a product launch, or randomly just to get new people coming to my site. You can use a free report, an audio recording, a video, or just about anything else for that matter.
Promoting on social media will bring in more website traffic
More and more, social media is becoming one of the best ways to promote your site. If I am interested in your list, I would probably like to get to know you a bit better through social media as well.
When you set up your autoresponder sequence, set up an invitation to join you on various social sites so that they can follow you around the web. You don't have to invite them to every single one, but at the least you should include your facebook fan page and Twitter profiles, so that they can follow you there.
If you are a regular contributor to any of the popular blogs within your niche, you may take the time to invite them to check out some of your guest posts as well. Always keep in mind, your email list subscribers WANT to know what you are doing and saying, otherwise they wouldn't be on your list. Let them know where you are and what you are doing.
Allow Social Sharing
In the old days, allowing people to share the emails with a friend would help to build your list. Unfortunately, unless you really kicked out some amazing emails, this was hard to really get rolling. Now though, with social sharing options available, it is much easier to get people to share your emails than ever before.
I always set my broadcast messages to allow my followers to share them via facebook, twitter, and other social outlets. This way, people on your list can send it out to their friends. Its funny, but things that weren't worth emailing to their friends often get a huge following on Facebook or Twitter.
Allow your emails to be shared so that more people will see what you have to say. Often, this will bring new subscribers into the mix, as well as getting more and more people interested in what you have to say.
All this works as long as you follow the first rule of relationship marketing: high quality content is the key to your success. If you take the time to put together really engaging content, that your readers can't wait to share, then send it to your email list, you will get more website traffic, and spend a lot less time working on it.
Share your favorite tip for getting more website traffic
How do you get more website traffic from your email list? Are you trying to get them back to your site? Share your experiences with getting more website traffic in the comments!