Live blogging allows you to engage your audience in real-time. You can simply provide text updates or create an experience by using all of the social media and multimedia options available. Whichever way you choose to engage your audience, there are 6 live blogging mistakes you should avoid.
6 Live Blogging Mistakes
1. Writing Essays
One of the many benefits of social media is that you can make a great impact with few characters. Live blogging is no exception. Even though there are no character limits, make sure you provide relevant information in as few characters as possible. This will also improve your writing abilities.
2. Failing to Engage Your Audience
Have you ever felt alone in a place even though you were surrounded by a crowd of people? Well, that’s what happens when you’re on social sites and are not being social. With live blogging you have two audiences: online and onsite. Actually, your interaction with your onsite audience will give you content to share with your online audience. For best results, work both audiences.
3. Not Using Pictures and Videos
Images and videos are not only great ways to enhance your message when live blogging; they also keep you and your audience from boredom. You can use pictures to supplement your message or use them as the message. Videos are engaging and will keep your audience's attention. Whichever you choose, just make sure they are relevant to your topics. However, if you want to veer a bit, make sure the images and videos you select are very entertaining.
4. Long Delays Between Updates
You are giving real-time updates when live blogging. You don’t have to do minute by minute updates, but don’t let more than five minutes pass between updates. You are guaranteed to lose your audience. And, you may get bored and distracted.
5. No Action Plan
You have to plan for a successful live blogging session. In addition to knowing the type and length of the event, you need to which equipment you need, who the audience is, and the best way to engage them. Otherwise, your entire live blogging session would be chaotic and frustrating.
6. Not Having Fun
This is THE ultimate social media sin. Remember, your live blogging audience can feel your energy so if you are not having fun, they’ll know. Be you. Your audience will love you for you and they may become your biggest online and offline supporters.
Avoid these Live Blogging Mistakes
Above are the 6 live blogging mistakes to avoid. Not only will this boost your credibility as a live blogger, it will also increase your following and ultimately your bottom line.