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3 Great Tips to Grow an Audience for Your Blog by Increasing Readers

So you’ve made a blog and you post all the time.

You think everything you write is pure gold and your readers love it.

But your number of subscribers won’t budge. Neither will your unique visitors, social media shares, or comments. What gives?!

You may have a few devoted readers who comment every now and then – but it’s time to switch up your game-plan.

Here are some solid tips for increasing readership:

 

1)      Involve your readers…

Simply writing good content isn’t enough. Give readers a reason to stick around a bit longer.

 

 

2)      Guide your readers…

Think about where you want your readers to navigate – what’s most important?

 

3)      Create your own superfans…

It’s intimidating to compete against sites with 100k+ subscribers.  The good news is – you don’t have to!  Forget about the numbers and focus on your devoted readers.  Turn your existing readers into superfans and those numbers will start climbing.  A superfan will share your posts, comment everywhere, and be a huge advocate for you.

Icing on the cake for Readers?

Community building efforts help your SEO campaign. Every time a reader links to you, shares your content, or advocates you on another site, your authority, popularity, and trust increases. Be consistent with your targeted keywords and brand name – your community will subconsciously adopt these terms.

tl;dr – the interaction doesn’t have to end when readers get to the bottom of your post! Ask questions, challenge them with your insights, and reward your best readers with bonus content. Guide them to great external content and let karma do the rest. Turn devoted readers into superfans. Get involved; answer their questions and show an honest interest in their lives.

Bonus Tip: Promote your blog in your email signature. You’ll effortlessly brand yourself and grow your audience with every email.

Watch Ms. Ileane's video Create Your Email Signature with WiseStamp

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