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Is Your Blog Post An Essay or A Novel?

What is your blog post?

I will give you two options:

An essay or a novel.

Which one do you want your blog post to be compared to?

To make things easier for you, I will describe it a little more:

An Informative Essay and an Interesting Novel.

Key: Take a close look at the words: Informative and Interesting.

Would you want your blog post to be informative like an essay or interesting like a novel?

You know, I have written many blog posts. Some of them got more success than I expected. Some of them didn't. Some of them – I spent a little time writing it – but still brought me lots of traffic. Some of them, I spent a lot of time writing, didn't get me any traffic at all.

In this blog post, I will share you what I have found about writing interesting or informative post and help you decide whether you should write an informative or interesting blog post.

Your Blog Post – An Essay?

How do you describe an informative essay?

Think about what an essay is supposed to do.

An Informative Essay is supposed to:

Well, that's basically how I would describe an informative essay. Now, let's talk about the pros of writing a blog post like an Essay:

The cons of writing an informative post is that if you don't have traffic already (or if you don't do effective marketing), the chances of your blog post going viral is very very small.

For Bloggers who blog about blogging:

Information is rather small nowadays (especially in blogging). We can't really give any new information (unless you talk about a new strategy, method or whatever). Otherwise, it is all the same content. What we have to do is to write it in a different perspective, a perspective that is interesting (this is where the Interesting part comes in).

 Your Blog Post – A Novel?

What does a Novel do to you? An Interesting novel?

As far as I understand, an interesting novel is one that gives me fresh experience (what is a novel anyways? A “big” short story right? kind of, right?).

Well, here is how I would describe a Interesting Novel: An Interesting Novel is supposed to

Let's see how that relates back to a blog post:

An Interesting Blog post is supposed to have

So, What Does That Mean To You?

Well, nothing.

And, possibly everything.

About writing a blog post 😀

 Your Blog Post – Be Interesting and Informative

Your Blog post must be interesting and informative at the same time – if you want it to go beyond your expectations.

It should be informative because:

Your Blog is supposed to teach your readers –  to blog better. And your blog is supposed to reflect your blog's  goal to teach others. So, it has to be informative.

Well, information is good. But, don't you want your readers to read your blog post?

That's why we should let our blog posts be interesting.

I don't have any tips for making your blog post informative. You just have to work on that on your own. But, I can tell you how you could make it interesting 😀

Make your Blog Post Interesting

From my 2+ years of blogging experience, I can surely tell you that I got the most traffic for blog posts that were interesting and informative at the same time.

Try to make your blog posts informative and interesting.

Inform.

Entertain.

And do the writing.

Just write 😉

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