You’ve wondered, right?
Back when you installed WordPress, you were excited to join the blogging wagon. You chose an interesting topic, and wrote heart lifting articles.
You were sure to build a loyal following, and be finally branded an authority.
But now, you are a little worried. After months or even years of beating on your craft, You aren’t getting the attention you deserve. No one seems to care. And It’s as though the more you blog, the more invisible you become. Traffic, shares and tweets? Zero.
And it’s terribly annoying.
The good news?
You are not alone.
In this post, you’ll discover how to be a super authority blogger. You’ll learn to build credibility, stand out of the crowd and win more clients.
Well, let’s jump right in.
What is a Brand?
A brand is the feeling that your audiences have about your blog or business. It’s fusing different elements together to convey a meaning about a particular business. It’s about the feeling of influence and value your audience receives when they visit your blog or business.
Think about some of the largest brands in the world – Coca cola, Apple, Microsoft, and Facebook. Yes, their logo might be famous, but behind them is a feeling of recognition, value, acceptability, safety and familiarity.
Building a Blogging Brand Is The Same.
You should give strong feeling of safety and value to your readers.
And if you do it right, it’s an opportunity to carry a constant message across your blogging and social media platforms, get your name out to potential investors, and you’ll build more credibility and respect, and you will win more clients.
Sound like fun right?
One thing though? It’s not easy to build a brand and stand out.
How do you get the attention you deserve in a sea of blogs?
Build an irresistible Brand and be consistent. On your home page, header, about and contact pages, marketing software’s, podcast shows, maintain the same font, style and voice.
Remember your brand is about feeling, value and influence. So, communicate it clearly and powerfully.
Ready to build one?
How to Build a Brand Even if You Are a Nobody?
You know like everything worth doing in life, it takes time. It takes effort. It takes commitment and sacrifice. You might be thinking, “Charles, I don’t have money to hire a brand manager, I don’t have all the credentials in the world” Yes, all these do not count for much in your quest for influence.
So, what are the specific steps you can take to get started right now?
Let’s talk about that next:
5 Ways To Build Your Brand Without Selling Your Soul
Here are some strategies you can start using immediately to stand out of the crowd and win the battle of attention. Pro bloggers have secretly used this formula to grow and sky-rock their brands.
Step #1: Develop a Visual Identity
When people get information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. image source
Wants to build an impressive brand for your blog? Then you should begin by looking at the element of sight. Behind every powerful brand is a visual appeal. What does your audience see and feel when they visit your blog?
Many bloggers still struggle to find the right visual appeal for their message. We'll get to that in a moment. But you see, images are very important in branding. Finding the right visual combination is inevitable. By developing a visual identity, I mean focusing on your logo, color combinations, style and profile images – When properly blended would make you stand out and be seen as an authority.
When you get a sense of visual appeal for your blog, it should in turn reflect in your performances. Like your mobile phone or wallet, it should follow you everywhere, social media platforms, business cards, forums, engagements, presentations, contents, videos and webinars.
Not just that, take it offline. Inscribe it on products in your offices… If you have a team, get them customized wares.
And you might probably be wondering, Charles, I love this idea, but how do I know the colors that represent my brand? How do you select an impressive logo? A profile picture that wow’s the hell out of my readers?
The harsh truth?
Anyone can decide to build a brand, but the real test is in getting to know the best color combinations and images to use, but don’t worry; we’ll deal with that next:
The 6 Part Formula for Building a Strong Visual Identity
This formula is time tested and proven to work all the time and also with every niche too. You should answer the following questions:
What is your niche? Parenting, leadership, blogging, marketing, entertainment or news? You need to first drill down on your interest.
Who are your target audience? You also need to define who you want to reach out to. Maybe bloggers who are sick and tired of blogging without traffic or a stay at home moms who want to build a side income. Understanding your audience would help you stand out and because you are wired to give custom tailored advice to your audience right?
What makes your blog unique? What special look and feel does your blog convey? If in doubt, ask a friend to visit your blog and tell you what they feel. If they can’t find anything that stands out, tell them to write about you. Your interest, colors, and passion. When you discover this, you’ll be able to develop on your interest to provide real value.
Make sense? The bottom line:
How do you want your audience to feel when they visit your blog? What emotion are you passing on? Discover and wire it into your images and logos to build an irresistible brand.
What’s your blog not about? The best way to know what to do is to sometimes discover what not to do. Seriously, majority of instructions you read online about reputation, building audiences and making money online is about what to do. And many people fail before they even get started, because they don’t know what not to do. And it’s not fair.
To build an identity that stands out, you should know what your blog is not about. You know why? You can’t possibly reach out to everybody in every possible niche in the world. So identify what your blog is and it’s not to build a brand.
What is your mission statement? I bet you don’t have one for your blog. Do you?
Well, I am not surprised. You should clearly spell out the goals, vision and mission of your blog. If you don’t have any, then I advise you stop blogging and get busy with something else.
A mission statement should give you a sense of responsibility and maybe that’s all you need to change. Maybe that's all you need to rediscover your blogging passion and maybe that’s all your blog needs to survive.
What Image and logos should represent you? The next is to identify the images and logos to represent your brand. The first thing to do here is to brainstorm colors. You should have a clear idea based on your answers in your spreadsheet.
Identify your best colors or create a secret Pinterest board and call it anything you wish and start pinning a whole bunch of images and you’ll soon discover some colors popping up over and over again.
Put the pictures together using tools like Photoshop or any photo editing tool.
Design your logo or get a designer to get a cool brand image. Come up with patterns, graphic elements and PSD template you can easily edit and carry them everywhere.
Check out Canva's color theory and the color wheel, these are what you need to establish a unique brand.
Your brand should answer those very important questions, Who are your audience? What makes your blog unique? What’s your blog about? And what’s your mission statement?
All these fused together would distinguish you and give you a unique visual identity.
Great! So what comes next? Using the information on your sheet, you should have pages and loads of ideas at your disposal.
Take a break and draw out repeated words and phrases from your spreadsheet.
Step #2: Build a strong verbal identity
Your verbal identity is your written message that your brand carries. Yes. It’s the mission and objective of your business. And the best way to represent your objective is through an elevator pitch or a tag line.
Sounds silly? Here are real life examples from prominent blogs.
Let’s take a look at the awesome Basic Blog Tips.
The idea of an elevator pitch is to have something short and sharp that you can say about yourself when the opportunity arises. Your elevator pitch has two simple goals.
- To communicate what you do.
- To entice your readers to want to know more about you.
An elevator pitch should tell your readers who you are and what you do. And it should happen in less than 5 seconds. And when it fails, you lose your audience’s attention and funny enough, they may never return or trust you again.
Step #3. Build Emotional Resonance
When you discover your verbal identity, use it to bond with readers. And you see, it’s not enough to develop an enticing mission and vision statement for your blog.
I discover 90% of people all over the world; tend to support a move that resonates with their interest. They are more in tune with people that understands them. They align themselves to activities that give them maximum satisfaction, peace and a sense of belonging…
If you want to build a brand quickly, in the heart of your message should be empathy.
Find a way to connect with your reader’s emotions.
How to achieve that?
What is Empathy?
This short Beautiful RSA video by Dr Brené Brown explains emphatic connection
Empathy goes beyond mere understanding, to the point of intimate connection between marketers and consumers. If you have readers’ empathy, you are able to understand how your they feel. As a result, you are better able to develop solutions that meet and exceed their needs, and if you do that, they'll trust and follow you for the rest of their lives.
Step #4: Think Business For Your Blog
Blogging is about interest and hobby, right? As it turns out though, that’s wrong.
If you really want to succeed with blogging, then you can’t just sit down and write when you feel like it. In fact, blogging for business if far beyond publishing contents.you should treat your blog as a real business. Invest your time and resource.
Think about it this way…
You are building an information company and you don’t want to leave anything to chance, right? Branding is about taking what you do seriously. It’s about creating an unforgettable impression. It’s about about thinking like the CEO of your own blogging corporation.
Instead of waiting for traffic and attention, you go out there and promote what you do. Instead of sitting and hoping to be popular, you go out there and build meaningful relationships that’ll eventually help build your credibility and influence.
It’s not easy, granted. But this is the path to influence, the path to productivity, and the path to fame.
The bottom line?
Transform your mindset and treat your blog like a real business.
Step #5: Provide Unbeatable Value
Value creation is one of the most profound elements behind any business or blogging success. I discover 90% of bloggers writing more contents on their blog and it’s a good thing. Search engine loves contents.
The only problem? They aren’t providing value that puts them in front potential clients.
Building an irresistible brand is about value. When people come to your blog, what do they see? Quality or crap? If you fail to provide something valuable, they’ll walk away never to return.
Fake or fluff content is easy to fizzle out.
If your B2B brand or even your B2C brand has a real and valuable solution or service to offer, then Focus on creating authentic content that reflects the value of your product without sounding sleazy or disingenuous.
Because, you see, if you want to succeed quickly and scale up your presence online, build your credibility and authority online. You need to be proactive. You need to get ready and give yourself the best possible chance to succeed.
The Truth About Building a Popular Blog
I’d love to say it’s easy. I’d love to say you can always post your blog’s Address around the blog-o-sphere, Scrimping aimlessly, hoping to someday roll the dough. I’d love to say writing more content is all you needs to succeed after all.
But I won’t.
Because we are trying to be honest, right?
If you really want to succeed at what you do, you must get your butts off and do the right things in the right order. Build strong visual and verbal identity. Build emotional resonance, think business and provide unbeatable value at all times.
If you do this right, you’ll be totally unstoppable. If you do this right, you’ll establish your brand. And if you do this right, you’ll become an authority in no time.
The good news?
It’s possible and you too can do it. Stop looking dumb and silly. You have all it takes to within you. And listen… Brian Clark did it, Jon Morrow did it, Darren Rowse did it.
You too can do it.
What are you waiting for?
You deserve to be heard. You deserve all the attention in the world. You deserve to be popular. So, go ahead and do the things that matter. You’ll eventually succeed and be branded an authority.
Wish you well