Have you ever noticed that most of the successful bloggers have some sort of attractive element at play in their blogging efforts? Some might be good looking sure, but beyond that, most of the good ones have some sort of redeeming quality that has people thinking – “wow, I wish I was like that!”
Today, I'm going to talk about how you can do the same thing, and create a level of attraction that has readers pouring in wishing they could be like you. Here’s how:
We all have something neat, cool, or attractive in our lives. For John Chow, it was pictures of cars and houses. For Shoemoney, it was an AdWords check. For Frank Kern, it’s the beach bum lifestyle.
The point is that it doesn’t matter what you don’t have, you need to find something cool for people to associate with you. Find a symbol of awesomeness, and share it with your readers. Make the attractive things part of your image – this is very important.
2. Set Yourself up As an Authority
Nobody likes to listen to a joker, which is why you need to become an authority in your niche. Now, I’m not recommending that you pretend to be an authority, because people will see through that. I’m suggesting you become an authority. Learn, study, and practice until you become a master of your niche. Then, when you’re ready, showcase your skills to the world.
Obviously this means that when you’re new, it might take some time before you become profitable, and that’s OK. The average business takes 2-3 years to become successful, and if you aren’t ready for that grind, then you probably shouldn’t be in business anyway.
3. Don't Be Neutral When You Talk
It doesn’t matter what side you’re on, but you need to pick one and embrace it. Being neutral is boring, and nobody likes to read boring blogs. It’s OK to be wrong from time to time, that’s how people learn, but being boring is a recipe for doom.
The point is that you shouldn’t say anything unless you can improve the silence. If you’re not sure whether you should be writing something, then you probably shouldn’t be writing it. Write with your heart, and the rest will follow.
4. Take Strong Stand and Don't Be Afraid to be Controversial
If you aren’t pissing someone off, then you aren’t doing it right. Try to find one successful person that isn’t polarizing. Steve Jobs is a great example – to his dying day he was loved and hated by many. There were very few that stood in the middle.
When you say something, say it boldly, and say it with confidence. Confidence is magnetic.
This, in a nutshell, is my four step recipe for becoming an attractive and magnetic blogger. Take a look at your favorite blogger and compare these four traits with their own. Do you see any resemblances?