“Are you making blogging strategies that kill your blog?
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Okay, I know a bit cheesy, it had to be done though! I come across these sales pitches more often than I want to admit. What’s worse is that new bloggers come across them even more.
The vulnerable baby bloggers just looking to be heard, or business owners looking to engage with their customers are being targeted.
By wishy washy hopes of reaching the Mount Everest of blogging and getting paid in the process. When in reality, these sales folks promote blogging strategies that kill your blog. This “expert” advice is what would-be good blogs go to die.
Yea, it’s wise to seek help. But…
Too many blogging strategies Kill your Blog, Not help it thrive
The problem isn’t reaching out for advice. The problem is not all advice is created equal.
Advice=actionable tips
Well, it should. However, it usually doesn’t. There are a few that really dig deep and give legitimate blogging strategies that propel your blog forward.
The internet is chock full of suspect offers from icky bloggers looking to make money, or to tell you what worked 5 years ago, or more likely never worked at all.
Information overload is what ya usually come across when you begin looking for help. If you’re anything like me, you’re over it. Only you can do something about it.
Know What Works
You have to reject the nonsense. There are always going to be opinions about what works. You can’t accept all info as knowledge. A lot of it is only opinion.
There are some common things though. Common blogging strategies that when implemented properly do a ton of harm.
The top 5 Blogging Strategies that kill your blog, and what to do instead
- Trying to be a tech blog-Break current news I won’t lie, being among the first blogs to break industry news is major. It means unlimited traffic and exposure when you do it right. Mashable and WebProNews are giants. They didn't start out that way and these are more web journalists that traditional blogs. Trying to break news before these guys is pretty difficult.Fix it-instead of trying to beat the top tech blogs, create the “news”. Your blogging strategy can be to teach your readers as you learn. Ergo, breaking that news. Open an endless source of blog content ideas when you blog about what’s pissing you off in your business and your plan to fix it!
- Posting Every. Single. Day You need 20 posts to start your blog off right. 100 posts to really make a dent. You need content. So the advice to post to your blog everyday seems sound.Not to mention Google and the other SE’s like consistency. Fresh content means a higher rank. The issue is, can you keep that up? Posting every day, promoting every day and all the other components? Every. Single. Day.Fix it- Yes, write your 20 posts. Get them scheduled to publish. Usually once or twice a week will suffice. That’s something you can consistently do for the life of your blog. Raise the number as you grow or keep it the same. Either way don’t commit to posting every day. It’ll kill ya.
- Mass commenting Blog commenting as a blogging strategy is sooooo worth it! You get to engage with your peers, be noticed by the big bloggers and generate backlinks. Bonus!But it actually has to be done properly. Mass commenting is spam. Period.Fix it-Every comment better be useful, insightful, on topic and more than a few words. Don’t be a lazy ass commenter and get your comments ignored.Write out your thoughts. Answer the posts call to action, start a conversation. Just please don’t be lazy. Choose 3-5 blogs that you can enjoy commenting on (in your industry) and do that every other day or so.
- Buying followers and fans You have to start somewhere right? No one wants to interact with a fan-less page. So you buy a few thousand fans/followers here and there in the hopes of creating an engaged audience.You’ll link your posts to your blog, these thousands of fans will happily click on the links and you’ll have subscribers or exposure at the very least. Fix it-This is a big, huge no-no. You can’t buy engagement. You can’t bribe your way into influence. These aren’t targeted fans. They don’t even know they “like” your page. It isn’t organic.The thing is, we can all see that you only have 20 people “talking about this” but 10k fans? I we see it, Facebook and Twitter sees it. Your edgerank is going to plummet. Now, social media should be a part of your blogging strategy. Using social media, especially Facebook, can boost your brand. It takes time.
- Trying to be everywhere You have to be relevant. Social media changes swiftly. You have to be on the popular sites because not all of your fans use the same social platforms, right? Fix it-Be choosy. It’s true not everyone uses the same social network to connect with brands. If social media is a part of your long term blogging strategy, be strategic. Can you afford promoted posts? Do you have 1000 fans or more? If so stick with Facebook fan pages as your main tool. Otherwise take advantage of G+. Track your links.
Evaluate where your traffic comes from and if it’s Twitter, refocus your energy there. Don’t waste time with what isn’t working. No matter what advice you get.
BONUS VIDEO: Easy Steps to Track Social Media Conversions in Google Analytics
What blogging strategies work best in your business?
Share with me in the comments. Enjoy the day will ya!