Better Sidebars for Better Conversion
This is no short version of the video 😉 You have to watch the video to get the concept – so do it (the video is at the end of this post, read this first and then watch it).
Better Sidebars For Better Conversion is all about optimizing your sidebars for getting better results.
In the video, we will cover topics such as:
- Customizing your widget titles for astonishment – Conversion by astonishing is something that we all can do. We need to astonish our readers by being different and then convince them (it will be easier for you to do is if you are able to astonish) to subscribe or do whatever you want them to do.
- Removing sidebars from the post pages for better conversion. We will talk about how your sidebars can act as a distracting mechanism to your readers and how you can change that.
Sidebars can be a big distraction. Would you want any distractions to your readers when they are reading your content? No, right?
Let me ask you, why do you write your content? Whatever your real motivation might be, I am sure that you still have a pinch of the desire for your readers to benefit from your posts.
And for that, you need to effectively say your message [awesome content].
But, content is not the only issue here. You need your readers to understand it thoroughly (strengthen their understanding or gain an understanding of the concept).
Distractions can cause your readers to quit [close the tab, do something else etc.].
We all have distractions in our life, don't we? I mean, we face them everyday. Some, we defeat, others they take over us (which causes us to procrastinate and keep things for later).
There is a lot of things that is associated with this.
By removing a simple sidebar from your post pages, you can actually help your readers to get a better understanding and convince them to take action (by sharing/commenting on the post and then following your ideas – trying them out in their own blogs).
You can all do this by removing a distraction. A big distraction (I am not hyping this at all! Sidebars have been a big distraction for me and I do know a bunch of people who share the same idea. I have removed my sidebars from post pages – I practice what I preach – and I still experimenting with this idea).
Now, watch the video.
I hope you enjoy it as much as I did (of course, I am the creator of the video so I will enjoy it, even if it sucks :D). Let me know of all your awesome thoughts. Thanks!
Better Sidebars for Better Conversions
This video is part of the Barry Wells 4 Week Video Challenge
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