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How to Use Pinterest to Drive Traffic to Your Website

Whenever a new social network goes public, as a Blogger and internet marketer, we should try to find a way to use it for networking and also to bring traffic to our Blog.

Pinterest is one of those social networking sites, which started with a unique concept and became popular in no time. For many bloggers, Pinterest is driving more traffic than Facebook or any other social network. Being an image oriented social networking site, it’s beneficial for many niches and an image pinned from your blog post could easily go viral and drive immense traffic. You’ll also find that many of the big brands on Pinterest like Nordstrom, Target and Martha Stewart are driving traffic and sales from the platform.

But like we say, there is no shortcut to success, and even on Pinterest you not only need to be patient but you need to have a strategy to drive traffic from Pinterest. Everyone is hooked to Pinterest these days and why not, after all it is a great social visual bookmarking site that has a very catchy interface which has taken the world by storm.

Pinterest

That just adds to the spice of it all as you can enjoy using the site and at the same time use it to draw attention to your blog. If you wish to do the same thing but don’t know how to go about it, then, here’s how to bring traffic to your blog using Pinterest.

Using Pinterest to driving traffic to your Website

 Make your blog post pinnable:

Very first thing which you need to start with is making your blog pinnable. Add a Pinterest button on your blog post and make it easy for your readers to pin images from your Blog. You can use plugins like Digg Digg (watch the video below) or try a premium plugin for Pinterest which quickly add social bookmarking buttons on your blog your readers can easily add images from your blog articles to their Pinterest boards.

If you are creating a website just to drive Pinterest traffic, make sure a Pinit button is attached to every image on your blog post. This will make your blog articles more lucrative. For example, if you run a blog selling funny pictures, t-shirts, or sports memorabilia, be sure to display a Pin it button on all of your images so readers to quickly pin them.

Bonus Video Watch Ms. Ileane’s demo of How to Install the Digg Digg Plugin for WordPress


Ask people to pin stuff on your Pinterest board

I know that there are not many people who know about this, but this is very much possible and it will attract a lot of attention as well. The effort that you need to put in is minimal and the results can be astonishing.

Simply create a board and then click on the Edit button, the screen that appears will have the “Me+ Contributors” button which you must click on and then you can list all your contributors. All the readers are now eligible to pin stuff straight on your Group Board after they have entered their user name.

Make a contest that allows the people to pin something on your community Pinterest board and at the end of the competition change the settings back to normal. Choose the best pin and thank the person whose pin you liked most.

Your Pinterest board must be flashy and must attract attentionDrive Blog Traffic With Pinterest

This is something very basic, but at the same time, it works well. If the pictures that you pin are enticing, then the people will surely check out your board and they also have the choice of viewing where the picture was originally posted and this will help you to get the required attention to your site and increase your blog traffic.

Start Clicking

Bring out the photographer in you and start clicking all that interests you. Go on the path that is less trodden and don’t stick to clichés. Be imaginative and add pictures that are related to your blog and then pin them on your board.

Offer Solutions with your pictures

This is something that not everyone has the capability to do. You need to go that extra mile if you want to really attract the attention of Pinterest users and thus, you can do that by offering pictures that have a solution to a certain general problem and if these solutions are related to your blog, then that is even better as the attention is assured. One of the growing trends on Pinterest is a building helpful how-to guides know as Instructographics – you can find some great examples here.

Go through the copyright information of Pinterest

It is imperative that you go through the copyright terms and conditions that Pinterest has, so that you do not violate any of their terms or open yourself to violations that will not be good publicity for your blog.

Now, that you have the answer to “How to bring traffic to your blog using Pinterest?” you must make use of all these tips and use the site to increase the traffic of your blog while having fun pinning stuff that you like on your board. The site is sure to become more important to you once it becomes your marketing weapon.

Please let me know if you are getting blog traffic from Pinterest.

What’s your favorite Pinterest strategy?

Image Credit: http://kexino.com

About 

Amrik Virdi is a professional blogger.

96 Comments (click here to leave a comment)

  1. I also have my own website and the problem you access me thinking.I do not use Pinterest, but I think after reading this article I will use it!

    • Amrik Virdi

      Hello Xem,

      If you are not using Pinterst then you are loosing a great source of traffic my friend. Don’t forget to use Pinterest plugin on your blog, so readers can easily pin your blogpost’s images to their board.

      Good luck!

  2. I have heard a lot of good reviews about Pinterest. Many of my blogging colleagues have told me that it is a great source of traffic and exposure for most of them, but I have not yet started using it. But may be I should now give it a shot and follow these tips provided by you to make the most out of it, right from the beginning :).

    • Amrik Virdi

      Priyangshu,

      I recommend you start using pinterest from today. It’s a great source of traffic and you can also use for building great networking with other users too.

      Good luck.

  3. To be honest, I never try to use Pinterest to drive traffic to my blogs before. Today I find it interesting when reading this article. I’ll register a Pinterest account and add a “Pin it” button to my blogs now.

    Thanks for these useful tips, Amrik ;)

  4. Good points on how to use pinterest to drive traffic. No doubt that it has grown big and some even swear by it. But to be honest, I must the only one in the world who is not able to use it efficiently hence given up on it. But I suppose you have to be more interactive and spend time on it to get the benefits. I need to get that plugin what allows you to insert the pinterest send button for every image.

    • Amrik Virdi

      Hi Shalu,

      Thanks for leaving your comment on my post. Pinterest can help bringing traffic to your blog. Do you know it is the second top most traffic source at the moment and I am loving it.

      Good luck and suggest you to join as soon as possible.

      Cheers!

  5. I personally feel that Pinterest needs to optimize its pins display system. Currently there is a huge replication. Pin optimization could be good and will help bloggers to get more traffic through Pinterest.

  6. I’ve been hearing a lot more about Pinterest in the past few weeks – the network has been growing in popularity for quite some time, but it’s been featured a lot a lately. I guess people are really starting to pick up on its features. Thanks for the tip about asking others to post to your board, I didn’t know about that one. It’s like Facebook’s wall-sharing feature. I only wish they were a bit more specific with their overall categories.

    • Pinterest has been around for awhile, I’m surprised there’s still people who heard about it only recently. Anyway, I still feel Facebook is much better for driving traffic to your blog than Pinterest, and I don’t see how the latter can withstand the test of time. It’s new and “in” now but I think its popularity will drop quickly.

  7. Amrik Virdi

    Hi Ameenah,

    Thanks for spending your rime reading my pot. Let me explain you about like and repin stuff.
    Lіkе іѕ ѕіmрlу whеn уоu hіt thе lіkе buttоn оn а ріn. Іt gеtѕ аddеd tо уоur рrоfіlе’ѕ “Lіkеѕ” ѕесtіоn but dоеѕ nоt gеtѕ ріnnеd оn уоur bоаrdѕ. Thеrе’ѕ аlѕо а соmрlеmеntаrу орtіоn оf “Rеріn”. Nоw whеn уоu rеріn аn іmаgе frоm ѕоmеоnе еlѕе’ѕ рrоfіlе, уоu lоаd thаt рісturе оn tо уоur оwn рrоfіlе, уеѕ оf соurѕе wіth duе сrеdіt оf thе ѕоurсе.

    I hope this will help you ;)

  8. True Amrik… Pininterest has taken social media world by storm beating myspace and linkedIn it is now next to FB and Twitter. Am sure your article will help many to exploit the traffic Pinterest has.

  9. Hi Amrik!
    Great article! Pinterest, no doubt, is a great social network to get free traffic to your blog. Offering solutions to real problems via an image can ba a great ways to get re-pins and ultimately more traffic.
    Anyways, Thanks for the post!

    • Amrik Virdi

      Thank you fahad,
      I am agree with you. What I believe that you can express millions words by an single image. That’s the power of pinterest. It gives you a platform to express your view points through an image. That’s awesome isn’t?

  10. Thanks for realizing me the importance of Pinterest. I was avoiding it since start and didn’t know it’s power earlier.
    Now I going to focus on Pinterest too.
    Thanks for Sharing this great info

  11. Thanks for the great insight Amrik, I honestly have not m]paid much attention to Pinterest. Surprising since I own a lawn care company and take a lot of photos of our work.

  12. Thanks for the great overview on Pinterest Amrik, I’m looking forward to using this as a marketing tool. I was curious if you also have other sites to suggest to be used with Pinterest? I have several info graphs and was curious if it would make sense to try other sites.

  13. I’m not using Pinterest yet. I just received an invitation two weeks ago and i have to start it soon. As you mentioned it, i ll keep in mind to offering picture that shows solutions.

  14. Thanks for reminding me about Pinterest . Now created a Pinterest Acc. . Thanks Very much as pinterest is good for backlinks and getting traffic .

  15. Pinterest is a great source for traffic but it’s better for e-commerce sites or sites dealing in fashion, photography, food & recipe etc. For internet marketing blog, it’s good to drive traffic which could be helpful in improving rank but in terms of business, the target audience is different.

    Thanks for sharing this.

  16. Sneha

    Hi Amrik,

    I am also using Pinterest button on my blog. Even i pin and repin many things on my Pinterest account but do not know the real benefit of it. Thanks for sharing such a useful article. This article not only tells how to increase traffic to your blog but also make people aware of this amazing social media website.

  17. Pinterest is another great way to get traffic to your blog. However, it is not as easy as people make it seem to get alot of traffic from pinterest. Great article though.

  18. Hi,
    Its nice to come to know about Pinterest, a social networking site and its beneficiality to drive more traffic to the website.Thanks for your sahre

  19. I have been using Pinterest to drive traffic on my blog from quite some time, but not seeing good result. I have my own some boards create there and I always my blog post images on those boards along with other people’s images related to my niche, but no one is pinning my images.

    These are really effective tips that I might try.

    Thanks,
    Ehsan U.

  20. That pinning contest idea is awesome :) will try it soon. Overall you have suggested some good tips to get more traffic from Pinterest.

    Rob.

  21. Amrik, thanks for this lesson. I was advised to include Pinterest in my marketing plan but I had no idea how to get started. This was very valuable and timely.

  22. Planning to use it for our Fashion ecommerce startup when I finish developing it. For tech blogging I think its quite tough to get traffic from Pinterest

  23. I pin each of my posts. I really love it when someone takes one of my pins and repins it on their own account. Pinterest is a real traffic builder.

  24. Great, useful tips there, especially for Pinterest ‘newbies’ like myself. Been hearing good things about Pinterest, and the general buzz seems to be very positive. The question is, will it be able to give the big players, like Facebook, a real run for their money?

  25. I have seen that mostly photo blogs are getting good traffic from pinterest. Pinterest users are not much interested in tech or blogging tips like photos

  26. I have seen Pinterest button on many blogs but never try to explore it. Amrik really you have posted the anatomy of the Pinterest and I will follow these for my sites.

  27. I’ve definitely seen a steady growth of Pinterest traffic as I’ve dived deeper into the Social Network…

    I’m started to become a very big fan… Thanks for the great post..

    Ryan H.

  28. I’m very hesitant to use pinterest, because even though all the graphics on my blog were custom made for me (every featured image is unique)..pinterest doesn’t seem like a place to promote my niche. My niche(s) is forum management and blogging so I don’t see myself getting many results from spending time promoting on pinterest. I can see it working for a design company or a fashion blog, but not my blog.

    I open to trying it, but I’m already having negative thoughts about it. What are your thoughts about using it for my niche?

  29. I have been using Pinterest to drive traffic to my forever lasting flower website. I would say the clicks are very high quality. When I looked in Google Analytics, most people stay onsite for 20min comparing to 3min from Facebook or Twitter.

  30. I have been using Pinterest from couple of days & was trying to understand how could I get most from this. Your article suggested exactly the same things.
    Let me check if Pinterest can give me more traffic than Facebook.
    Nice article Amrik

  31. somi

    Great article. My niche(s) is forum management and blogging so I don’t see myself getting many results from spending time promoting on Pinterest. the general buzz seems to be very positive.

  32. Pinterest is all about pictures and more pictures. Pinning as many pictures to the board still makes us feel it is less. It also plays an important role in blogging. Pinning relevant pictures to the blog and posts is fun as well as attention grabbing. It helps to understand the content better.

  33. Pinterest is quite famous social site now. Most of the users get attracted and click by view of the pictures. It plays a vital role in increasing visitors to your site.

  34. I was wondering what is the ratio visitor from pinterest/sell ? Because it takes a lot of time to work on that pinterest, make it attractive etc. So is it a good deal or finally a wast of time ?

  35. ravi

    nice post amrik virdi.I agree with your these tips. Happy to see your post on of the most popular blog. all the best

  36. hira

    Hello Amrik Virdi
    i have more than two blogs, i know about Pinterest, but still i can not use it, because i do not know how to use it. informative post about Pinterest, thank you for sharing with us

  37. Hi,

    Asking people to pin on my board is something to try, and clicking my own pics is another one I need to do more of. Thanks for the information. Good ideas! Sally

  38. Hy

    I have my own site and i was suffering from this problem but i didn’t use pinterest but after reading your article i m thinking to use pinterest in future.

    Thank you.

  39. I think Pinterest can be a great asset but I realize my board is not that interesting and right now wouldn’t attrack flies. Need to start using interesting and compelling pictures.

  40. Mike

    I have been having alot of trouble getting my sites to get any traffic from pinterest. I must be in the wrong niches.

  41. I love the DigDig plugin that helps blog visitors to share the posts they like.
    I have never heard about the feature that asks people to pin stuff on your Pinterest board. I am very excited to try it. Sounds like a terrific idea!

  42. Despite pinning some good mountain climbing images on to pinterest I’ve found it difficult to create any interest. As you’ve said, driving traffic from my website to pinterest might be a good idea to get more followers.

  43. Before reading this i was not using pinterest but now thinking to use pinterest as you have stated it’s a good way of driving traffic to your Blog…Thanks….!!

  44. Hey Amrik,
    i have been using Pinterest for quite some time now and it has been a wonderful experience. It is surely a great social networking site.
    Traffic driving strategies from Pinterest discussed by you are highly useful.
    Well illustrated too.
    Regards.
    Ramit

  45. Hi Amrik,

    Awesome article.I am also using the pinterest but can’t find that much of traffic from pinterest. I am also following the same procedure but not getting that much of traffic.
    I get some point that our pin must be attractive but i my blog is based on all blogging tools then how i have that much of attractive pins. There is any other way to solve that issue.
    Any way thanks for a great post..i like your way of writing…

  46. Great article and many thanks. I think the increased use of high speed internet is driving the growth of images in social media. It is important to keep up with these trends. Instagram is another image based type of social network which is upcoming and people may want to investigate.

  47. Hi Amrik, Pinterest grows so big now and every time I randomly pin a picture on it, I’ll definitely get traffic from it. But after your tips, I think I’m going to double the amount of traffic I get from Pinterest :)

    Thanks so much – Ferb

  48. It seems like with any social media, you have to exert a great amount of energy to get traffic from pinterest. I think it might be easier to just find someone you know who is heavily into pinterest and ask them to pin some of your sites info to a board, unless you want to invest the time it takes to build up a presence on the site, but that can be rather tedious if your not interested in the concept of the site.

  49. Hi,

    Pinterest is also an amazing social network which is not only helps us in getting referral traffic but also play a role in serps. Although it is one of the most top social site.

    recently i had started using of pinterest and iam amazed to the sharing of images by pinned on the board generates this much traffic.

    thanks for informative tips.

  50. Great tips to utilize the power of pinterest to its maximum extent… I like the idea of allowing others to pin onto our group board.

    Now-a-days pinterest is sending me equivalent amount of traffic as fb does. Following your tips, I guess, I can boost it some more!

  51. I try Pinterest, amazing traffic generation soruce.If you have fashion,gossip,entertainment type site try it. You get huge amount of traffic.

  52. Nice and cool to be here.

    I know digg digg from a long time now and I have need seen a lot of amazing high rank virtual spaces using both vertical and horizontal share bar and right now I will go and add vertical also following your nice video.

    Your voice sounds nice and I’m sure you are a great story teller.

    I will come back but for now thank you and shared and tweet this post to 15k followers

    Christian

  53. Hello,
    Apparently Pinterest is tool of visualization and fancy photos. I have my own website, but my concern is that I don’t have attractive and eye-catchy photos. I’ve read all the recommendations about how to drive traffic to my website, but I would appreciate if you can give advice regarding my concern. Thanks.

  54. Pinterest Is a Good Tool but i am getting No traffic from Pinterest….Now After your tips I think I will Surely do SOme good With Pinterest.And AM trying to Dsplay my pins more attractive then Before.

  55. I have a Pinterest account but never used it to derive traffic. Facebook and Google plus working fine. After reading your post, i am thinking to start Pinterest and apply your tips.

  56. Nice , haven’t tried for my new blog, looking forward to implement and pin stuff on a regular basis. Though i have found that pinterest is more a women oriented site, lets see if it works for me. Thanks Amrik!!

  57. Hi Amrik,

    Thanks for writing this post, I’ve ignored Pinterest till now but I will create a profile there right now and start pinning. I’ve mostly relied on other social networks for traffic.

    Looking forward to new information on the Pinterest subject from you. Have a great day.

    ~Philip

  58. Hi Amrik!

    I am very hesitant to use pinterest, because even though all the graphics on my blog were custom made for me (every featured image is unique)..pinterest doesn’t seem like a place to promote my niche. My niche(s) is forum management and blogging so I don’t see myself getting many results from spending time promoting on pinterest.
    I can see it working for a design company or a fashion blog, but not my blog.

    I open to trying it, but I’m already having negative thoughts about it. What are your thoughts about using it for my niche?

  59. Brian Nussbaum

    Hey-

    I found this post to be very helpful for me because until now, I was pretty fuzzy about the effectiveness and efficacy of Pinterest, as a marketing outlet.

    But now I can see that it’s a visual Facebook/Twitter hybrid with a more direct connection to your market, more or less.

    Included some fully credited references from your post in mine, and provided you with a back link to back you up. Thank you very much for providing such great value and I’ll be sure to share your content when applicable.

    Carpe Diem!
    Cease the Day!!

  60. Still kinda new to the whole pinterest concept. I have the buttons installed, but it doesn’t really seem to be driving to much traffic. I will try to focus on some of the concepts here to see if it can help me out.

  61. I agree with you that Pinterest can bring a lot more traffic than Twitter. It is especially good for niches like fashion, celebrity, recipes etc. For blogging and marketing, I have been using Pinterest from last 3 months but I have received a cold response so far but being active is fun….

  62. I have always wondered what the hype about Pinterest was especially when it comes to SEO. Thanks for the detailed explanation. It sure has convinced me to start taking advantage of this extremely popular social site for my internet marketing efforts!

  63. I think pinterest is important to drive more traffic in your site. It’s true pinterest is driving more traffic than Facebook or any other social network, but you need to have a strategy to drive traffic from pinterset. I use pinterest to drive more traffic in my site. If you want to drive pinterest traffic then you need to attach pinterest button in every images.

  64. As I said Earlier i started using Pinterest and it’s really awesome,am getting lots from my site and also getting Traffic the same time.. so i would like to say that Pinterest is Just awesome.

  65. Hey Ileane,

    It seems that there is always another ‘new big thing’ just when I start to get accustomed with the old ‘new big thing’!
    I guess figuring out what will stick and won’t is vital to this online endeavor.

    Thanks.

  66. I’ve tried pinterest but unfortunately it’s not worth the work in my niche. It’s mostly fashion stuff. But to be honest, I haven’t put full efforts into pinterest so that’s also probably why it didn’t work out for me.

  67. I have always wondered about this uproar about pinterest especially when it comes to SA-based SEO company with head office. I thank you for your detailed explanation. Without a doubt had been persuaded to start exploiting this very famous social space online marketing efforts!

  68. I’ve been using Pinterest but do not know how to take traffic to my website. I will try to do what you said, I hope the website will get more traffic than before. Thank so much.