Let's dive into this article by answering to a simple but silly question.
What do you prefer? I am guessing you are assuming this question as a silly one. However, there are so many folks out there who are making a mistake while starting their Pay-per-click (PPC) campaign by maintaining the wrong metrics. Giving power to your keyword choice over your conversion is like choosing the “good” rather than the “better” or “best” one.
If you want to get a better conversion through your PPC campaign, it is quite vital for you to go with the “best.” If you focus firmly on your conversions and backing into what turn Ad clicks into purchases, there's not a spot of the doubt even that you can develop an excellent PPC campaign that will convert, for sure.
The average Conversion you get through a PPC campaign is 2.35%, according to MarketingSherpa, which can be improved.
Here are the three simple, still very useful tips you can leverage now to improve your conversions on your PPC campaign.
Start by finding your current conversion rate
Yes, to improve your conversions, it is quite important for you to know, from where you are taking the start. And for this, you can start by calculating your current conversion rate.
However, if you're a beginner and don't know how to calculate the conversion rate, here is a simple formula to use:
Divide your successes (Leads or sales, or whatever you are tracking) from the total number of clicks you are getting from the ads, and finally multiply the answer you just got from hundred (100) to get the correct percentage.
Now, let's take an example: If you have made ten purchases from the 100 clicks you got, guess your conversion by using the formula I just gave … your conversion rate will 10%. It is as easy as this!
This simple formula will give you an easy-to-calculate benchmark you can utilize to realize whether or not your PPC campaigns are giving you better or worst following any changes you make.
Here are the three tips you can leverage to increase your conversions; depending on the type of business you are in, you ought to apply all of these tips to your campaign.
However, before I take any action and let you know about those three tips, let you first calculate your business' current benchmark (include your company's average conversions as well.)
1. Tweak your landing pages
Before even expect to generate leads from your landing page by leveraging any marketing tactics out there, be it PPC or some other ads, you want to make sure that your sale or landing page organized in an excellent manner. If you have already owned a landing page, consider, spray your page with one or all of these ingredients:
- Clean and simple design
- Button at above the fold area
- Really strong Call-to-action button
- Having only strong call to action button (not more than one, as it confuses the buyers)
- Informative headlines and text
HubSpot, in one of their blog posts, linked to some landing page designs you can check to determine what works the best. There are so many internet marketer experts out there who believe that shorter landing pages convert the best than the longer one, so be sure to make your landing page as short as you can. (Hint: be more straight-forward in your landing page. Because like many other peoples, your buyer is busy folks too.)
Keep in mind one crucial tip thing as well: be sure to include what benefits your buyers will get after purchase the particular product you are promoting, not just the features.
Someone great said:
features tell; benefits sell.
Don't forget to checkout HubSpot blog post about landing page tweaking.
2. Start with the success tail
Let's flip your PPC marketing strategy. Take start from the end. Confused? Reverse your marketing from the result you have been trying to achieve, not from the keyword you have selected.
Almost everyone Pay-per-click (PPC) campaigns start with the strategy of keywords, right? Let's flip it on the head by starting from the sales you are trying to generate. Once you are done with this, organize your keyword strategies.
The ads that are being performed will be active even more from the beginning to the conclusion because you are taking all the angles of customer's perspective somewhat seriously. You want to focus on what your conversion is motivated by, which is the key, to sum up, your conversion rates.
3. Leverage special offers
Yep, those valuable coupons, discounts, and other offers give your customer a reason to take action and finally make a purchase. If your PPC Campaign does not give the searchers a reason to click on your ad and follow through to the landing page, your landing page is just useless. In a nutshell: you are losing your money and thus decreasing your ROI dramatically. You can leverage coupon codes or other things like that to increase your click rate, and thus, conversions.
So, there were the three simple steps to increase your conversions. If you still think that you cannot make these simple changes, however, you have sizable budget for your startup, you are still on the track. You can hire some really experienced internet marketers from the marketplaces like Peopleperhour, upwork, Fiverr, etc., who can help you increase your conversion.
Which of these tips did you like the most? Do you have some other suggestion as well? Either way, let me know by comment below.