Unless you’re brand new to the internet, you’re probably already aware that content marketing is the weapon of choice among businesses with an online presence. Broadly put, the term refers to the distribution of helpful online content to boost customer interaction and increase profits. While creating material for your website or social media channels may sound simple, getting it right can be a difficult, complicated process. In fact, the ugly truth is that many companies fail at content marketing. Here are 9 lessons I’ve personally learned from my experience working on content marketing plans.
Bloggers and content marketers are starting to pay a lot of attention to a fabulous content development tool called Buzzsumo. And with good reason! Buzzsumo is a content development and research tool that is worthy of praise. I fell in love with the tool while it was still in beta back in 2014 and apparently I’m not alone because it’s been featured everywhere from Ian Cleary’s Razor Social to Mike Stelzner’s Social Media Examiner and this incredible tool even shows up as the subject of a Marketing Course on Lynda.com. At this point, you’re probably wondering, what’s all the buzz about Buzzsumo. There’s so many ways you can benefit from having this tool in your arsenal, so without further ado, here’s 10 Ways to Generate Viral Content Using Buzzumo!
Your “About” page” is the gateway to that relationship. No matter how amazing your content is, the readers you have attracted to your brand and personality are the ones who make you successful. So it makes sense that your “About” page should be unlike the millions blogs that are started across the globe every single month. Here are 11 elements you could utilize in building a Super-Star About page.
TrenDemon and is a marketing tool that does many things for you and your blog (or website). You are not limited to only using TrenDemon with WordPress. One of the key benefits that TrenDemon promises is that it maximizes the interaction of content on your site. If you include external content items, it can also maximize the interaction with that content, as well.
In order for you to have a chance at guest posting on high-ranking blogs, you have to do more than send an email to the owner asking them if it’s okay to write a post for them. Most bloggers are busy and don’t have the time to invest in people they don’t know. In this post, you will learn the steps to guest posting and how to write a pitch letter that will get you noticed.
You know all the reasons in the world why an Infographic should accompany your text. You know that visually inspiring and content-rich Infographics are highly shareable, which can expose you to new sources of traffic for your business. You’ve heard that most people on earth are visual learners who can only absorb information by looking at a picture. You certainly know first-hand how busy your readers are. They need you to have an Infographic. You are well aware that it condenses all your information into one visually appealing graphic.
Let’s just get this out of the way: without an easy, intuitive user experience, your eCommerce website is doomed to fail. In eCommerce, conversions can be anything from clicks on specific products to sales, both of which are helpful to your business, and influenced by your website’s interface.
If you are an online retailer who has yet to adopt the use of social media as a marketing tool, you are missing out on an opportunity here. Social media has become a catalyst for traffic and sales for many websites over recent years, with numerous ecommerce websites reporting higher conversion rates from those who…