Email marketing is important simply because it’s a way that you can create a community around your target niche. That’s the “correct” way to say it. The real reason why marketing through email is so important is because every successful marketer knows that it’s a license to print money. The rules of business and marketing have changed, and those changes have killed many businesses. But the changes have also created enormous opportunity for thousands of others. If you understand the new playing field, grabbing your prospects attention and building a relationship with him or her has actually gotten a lot simpler in many ways.
Record, Edit, Publish: 3 little words that can have a huge impact on the growth of your online reach. Now is the time to put your fears aside, swallow your pride, do whatever it takes to put yourself in the right frame of mind to start making videos today! There is no better time than the present because the latest research from Compete Pro demonstrates that in the U.S. YouTube is more popular than Facebook.
We all know that it’s important to take time out to clean-up our streams so we can focus more of our attention to engagement. There are plenty of tools that can help us build an engaged following on platforms like Twitter and Facebook. Yet in the case of Google+, there’s only one tool that will save time and simplify the cleansing process and that tool is Circloscope. Christine DeGraff and Craig Fifield took over development of this wonderful Chrome extension earlier this year and at the beginning of each training video you’ll hear Christine say – “Circloscope is a powerful circle management tool, that can help you grow and active and engaged following on Google plus.”
Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs. Knowing who they are is crucial to developing frame and context in blog writing and, ultimately, to pinpointing (and segmenting) your desired audience, generating sales leads and – you guessed it — improving your bottom line.
I’ve tried a few WordPress editorial calendars over the years, but none of them really stuck. Then I started using CoSchedule, a blog editorial calendar that costs $10 per month per blog. Six months after my original review (which netted me a one year trial account), I’m still using it – and it’s because of one killer feature: the integration of social publishing with the editorial calendar. Let’s have a look at how the rest of CoSchedule works.
Still not on Pinterest? If you’re a blogger it might be time to get serious about marrying Pinterest with your blog. Pinterest can provide a hand full of benefits for those that are ready to take their blog to the next level.5 Ways to Increase Blog Traffic with Pinterest. One of the main benefits of Pinterest is that it could provide massive amounts of traffic to your blog, whether it’s through Pinterest promotions, or by creating that one amazing Infographic that get’s pinned hundreds of times. So how do you get more traffic from Pinterest back to your blog? Here are 5 tips that can help.
Instagram is taking the lead when it comes to engagement on social networks. Just to be clear, I didn’t just make that up, it’s a statistical anomaly I learned about from Mark Schaefer in his post Why Instagram is Becoming The Dominant Social Network. Mark didn’t make it up either – it’s actually based on a presentation by Scott Galloway, Clinical Professor of Marketing from NYU. There’s a fascinating video that you can watch here that explains how and why he feels that Instagram has even surpassed the impact of Pinterest in terms of engagement in the social media space! Wow.