Alexa Ranking – Why is it Important?
Alexa rates how well our blogs or websites are performing and monitors visitor traffic. Its ranking is important mainly because advertisers review its stats when considering which sites to promote their products and services.
Alexa Rankings Explained
Alexa counts backlinks from websites that are significant in your industry so it’s advantageous to have a strategy when selecting blogs to follow and leave comments on. There are several steps you can use to lower – or improve – your Alexa ranking. This post will review some of the steps to leverage your website’s position in Alexa.
Claiming your site is one of the first steps to start strengthening its position. For WordPress sites, you can download the Alexa Claim and Certify plugin.
Once activated click on the plugin’s settings then click ‘Claim Your Site’.
The link will take you to the Alexa ranking website where you can follow the steps and receive a verification ID that you will insert in the text field provided on the plugin’s settings page.
Once you update the page options, click the “verify my ID” button to complete the process. For static sites, you will paste the verification ID in the HTML head section of your home page and you can check Alexa rankings .
Once you claim your site the next recommended step is to download an Alexa ranking tool like the Alexa toolbar extension for chrome.
Some steps to increase your Alexa ranking are considered subjective, but they are effective. Some of the Alexa ranking traffic information comes from the users of its toolbar. It tracks the websites its users’ visits as well as other statistical data to rate the traffic websites receive. Another best practice method that is considered influenced is receiving reviews. Website owners can receive reviews which will boost their website’s value.
Advertisers Review Your Alexa Ranking
Advertisers value website that have a lower Alexa Ranking. After completing the initial steps listed above the next step is to monitor your website’s search engine optimization. SEO proficiency is a requirement for professional bloggers so select tools that can help you write optimized content and use commercial value keywords in your tags. Market Samurai and SeoPressor have excellent reputations to help with SEO. A website is considered a worldwide top site when its Alexa rank reaches 100,000 or lower. Remember the lower the rank the more advertisers are willing to pay.
Specific Criteria for Backlinks on Your Alexa Ranking
Search engines and your Alexa ranking evaluate backlinks firmly. If a search engine determines that your backlinks are mostly paid or of poor quality, those links can diminish the value of your site. For healthy link building create a strategy. One highly recommended link building approach is to comment on blogs in your industry or related to your industry. The purpose of blog commenting is to build a relationship with the blog owner and receive a backlink from their website. Receiving a backlink from a site that has a strong position in your industry is a noteworthy acknowledgement the Alexa ranking and the search engines accredits.
Content always plays a main part in your website’s performance and in your Alexa ranking. Once your keywords attract visitors to your website, it’s your content’s responsibility to convert visitors into subscribers. Be clear and concise in your writing about your products and services. Direct your readers to a call to action, and invite them to stay in touch on the social networks or your email list. Your Alexa ranking will improve as visitors remain on your website reading various pages.
Knowing how the Alexa ranking affects your website’s status can help you build a stronger presence. Following these steps will improve traffic to your website and its overall performance. Building your content, backlinks and relationship with colleagues this way, will help you develop a successful online business. If you want to make money online, improving your Alexa ranking is a positive start to attracting advertisers’ attention.