Google I/O 2012 was an incredible event that features over 30 hours of video footage that you can watch on YouTube. This is a description of the event taken directly from the Google I/O 2012 developers website:
“Learn the tech world's latest web, mobile and social breakthroughs and meet the developers who are turning them into tomorrow's startups. Keep yourself and your team driving innovation at Google I/O, which returns to San Francisco's Moscone Center from June 27th – 29th, 2012.”
I know what you're thinking – if this event is aimed at developers, what does that have to do with you and me? Ok, I admit that a lot of the information is way over my head and it probably will be for most bloggers like myself. Lucky us, I am very fortunate to have Chris Lang in my circles on Google+. Chris is a leader and top expert in the area of all things related to Google and specifically Google+ training for business. He hosted a + Hangout on Air to recap the Google I/O 2012 event and point out some key takeaways and forecasts that will benefit bloggers, small business owners and webmasters. This is a summary of what you can learn from Chris and his distinguished guest panel.
Google I/O 2012 Marketing Takeaways – Chris is joined by 3 panelists
Ronnie Bincer from Video Leads Online – Ronnie is and Internet Marketing Consultant, widely known for Video SEO, Google+ Tips and small business coaching. He has several successful YouTube channels including Video Leads Online and Use My Droid. Ronnie is a pioneer in the area of integrating YouTube videos, Google+ and Google+ Hangouts into a successful online marketing portfolio.
Shira Gal from Internet Marketing Duru – Shira is a best selling author, SEO consultant and coach. She also specializes in helping authors self-publish on Amazon Kindle. Be sure to check out Shira's YouTube video on How To Embed a Google Drive Video on Your WordPress Blog (she has tons more goodies on YouTube and her blog as well).
Steven Vargas is a Chicago Wedding Videographer, filmmaker and YouTuber. His latest film, Life the Chicago Way is a crowd-sourced video documentary based on how Chicago residents lived through the blizzard of 2011.
My Favorite Highlights from the Google I/O 2012 Marketing Takeaway Video
New Feature introduced: Google+ Events
This is one of the most exciting features introduced during Google I/O 2012. Events allows us to invite people to an offline or online event (like a Hangout) and when the user accepts, it will be immediately added to their Google Calendar. Try to imagine Facebook events on steroids. You can also invite anyone that you have an email address for (which includes all of your AWeber and RSS email subscribers). Embed a teaser video into the invitation and use Google Moderator to let attendees ask questions or make requests prior to the event. You and your invitees can upload images to the invitation that further engage your audience and get their attention. I like how in the video Chris says, “Think coupons”! Great idea for local bricks and mortar businesses but I'm sure internet marketers will come up with some creative uses for coupon events as well.
Google apps, Gmail and Google Hangouts for collaboration in education
Google has expanded the use of Google apps to over 60 of the top colleges in the U.S. and they are working with teachers to enhance functionality and the use of Google Drive to bring more educational instructions into the cloud. This saves money and allows students and teachers to connect with small businesses and get access to more real-world training.
Advantages of Using Google+ over Twitter
This was my contribution to the video. I came about because one of my list email subscribers is struggling with social media and is questioning the advantages of using Twitter over Google+. Since Chris is the expert, I posted the question in Google Moderator so he could ask the panel during the Hangout. One of most outstanding answers came from Shira who shared these points:
“Google + is a great opportunity to connect internationally and find who is active in your area of interest and it's very easy to find that. Where as in Twitter, people are yelling things…if you really want to grow your audience and your authority Google+ is the better social platform.”
The other panelists agreed with Shira and added that there is a strong connection with Google+ and Google search. I'm totally on board with these comments and in my own experience I can confirm that by expanding my network on Google+ I've seen a significant increase in rankings, authority and traffic on Google search. Even though I already knew the answer to this question (and I'm sure you did too), it doesn't hurt to ask because there is no such thing as a dumb question, right guys?
BRAND NEW! YouTube Dashboard and Channel Name Change
Ronnie Bincer walks us through the new options for YouTubers called “Dashboard” where you can add default settings for all your videos. This will save time when you're uploading new videos and you want to reuse tags and description info. Another BIG feature is that Google is now making it easy for us to can change the name of our YouTube channel to match the name on our Google+ profiles. Ronnie also demonstrates how to embed the “teaser video” inside your event invitation and shows us how to add your url and more branding from Advanced options for the new Google+ Events by clicking on “show additional fields”.
Right now this is only available for developers to test and create apps for. But this is a private history of everything you do online. This is actually some pretty futuristic, science-fiction sounding stuff but it will be coming our way soon and we'll never need to worry about getting back to a piece of content you saw online. “Write Moments to Google + History”.
There is a ton of useful information contained in this video and it's all covered from the aspect of how to improve your business, and make it easier for you to reach your readers, clients and customers online.
- Mobile +1 button
- Hangout button for your website
- Paid Magazine subscriptions through Google Play
- Google + Plugins for Discovery
- Improved Google TV
- Google Now
- Google Knowledge Graph