Lots of bloggers, especially the ones just starting out, are afraid that if they share quality content for free, no one is going to be willing to fork out the cash to get the paid stuff. While this is a valid concern in some cases, most of the time, giving away great information for free is an awesome idea. Let me tell you why.
1. People Will Love Your Free Content
There’s nothing better online than having a following of people who just love your stuff. It doesn’t even matter if those people are paid clients or readers who consume your quality content for free. It really is irrelevant. What does matter, however is that if they really like it, they’ll help out a ton and all you’ll need to do to get that help is…ask.
Whenever you have a favor to get done, you need a bunch of comments on your blog or just someone to send your free book to their friends, they’ll happily do it for you. They’re your fans and that’s what fans do.
See the power in this?
2. If Your Free Content is This Great…
…your paid stuff has to be awesome! This is exactly what your readers think whenever they get a chance to consume your content. I’ll tell you even more. You can use the same strategy to get customers for your premium priced offers. After all, if your cheaper content is awesome, then the premium stuff just has to be incredible.
Here’s what I mean… Let’s say you have an ebook that’s $97. Now, when your blog readers get it, they realize that it’s filled with awesome, actionable content that’s actually helping them get what they want. At this point, if you have premium content available, all you need to do is let your clients know about it.
What do you think is going to happen in the minds of your readers when they get through that book?
They’re going to want to get the premium stuff. See what I mean?
3. Want to Be An Expert?
Then you got to have a lot of content available.
Because people visiting your site need to have enough information to be able to determine whether you really know what you’re talking about. One blog post might not be enough. One report might not be enough. Heck, even one ebook might not be enough for some, so…don’t be afraid to post great content.
The more great information you have on your blog, the better it is for your business. If you want your blog to become a real authority in your market, then having tons and tons of content on it is an absolute must. You should never be afraid to publish quality posts on your blog. It always pays off to have them.
Create Good Content
There really isn’t much more to add to this other than encourage you to take some action on what I told you, so why don’t you go ahead and write some great content up in you blog!