Instagram is taking the lead when it comes to engagement on social networks. Just to be clear, I didn’t just make that up, it’s a statistical anomaly I learned about from Mark Schaefer in his post Why Instagram is Becoming The Dominant Social Network. Mark didn’t make it up either – it’s actually based on a presentation by Scott Galloway, Clinical Professor of Marketing from NYU. There’s a fascinating video that you can watch here that explains how and why he feels that Instagram has even surpassed the impact of Pinterest in terms of engagement in the social media space! Wow.
Everyday, millions of people are flocking to YouTube searching through an endless sea of videos. They want to find information, they need a laugh, or even if they just want to be entertained they can rest assured that YouTube is the place to find just what they are looking for. Let’s face it, this is why so many of us started YouTube channels in the first place. It’s a huge platform with tremendous potential and opportunity for anyone trying to make a name for themselves online. How can you make your YouTube videos stand out among the crowd? By adding the perfect YouTube video thumbnail.
If you have been blogging for awhile I’m sure you have some classic, evergreen content buried in your blog’s archives. It’s the kind of blog post that needs to get as much exposure as possible because it’s extremely helpful, well written, and even though it already has a ton of social shares, you and I both know that it deserves even more. Now that you know the kind of post I’m talking about, let’s take a look at how you can use sites like Pinterest and Google + to get your post the traffic and attention it so desperately needs.
We know that Pinterest is a huge social network that has tremendous potential for growth in 2014.
We also know that visual assets are the wave of the future and a critical component to any successful online content marketing strategy. We can even see the growth of Pinterest traffic in our very own traffic reports on Google Analytics. So let’s start taking our Pinterest promotions more seriously shall we.
Previously I shared how you can use Annotations to add InVideo Programming across all the YouTube videos on your channel. If you missed that post and video, you can check out Part 1 in this series called Now That You Stated Making Videos Here’s How To Get More Views on YouTube. As promised this is Part 2 in the series where I follow-up by showing you how to create those coveted, clickable Call to Action links from inside your YouTube videos back to your blog.
There are some pros and cons to consider when uploading YouTube videos in advance and scheduling them to go live on your channel at a later date. Just like the concept of scheduling Facebook posts or Tweets ahead of time, there are some major advantages for example – buffering your content; posting during optimal times for high visibility; keeping your followers engaged with your content and last but not least, taking a well deserved vacation will still maintaining your online presence.
Facebook engagement is one of the biggest challenges that most bloggers are facing today. We all know that we need to have a presence on Facebook but what we really want is to find ways to bring our fans and friends on Facebook back to our blogs. In order to attract more interest and boost our brand we seek strategies to get the best position and obtain higher levels in Facebook’s algorithm known as EdgeRank.…continue reading…
Let’s discuss the benefits of having a podcast. Starting a podcast can be the answer to your content marketing prayers. You don’t need to get in front of a camera and yet you can create a connection with your audience through a podcast that goes deeper than the bond you create on your blog. Your readers will get to hear your voice which helps them relate to you on a more human level. Once you start your podcast, you can instantly boost your credibility and elevate yourself as thought leader and recognized authority figure in your niche.…continue reading…