Ana Hoffman

In video marketing, the better your video comes together, the better desired reaction you’ll get from your audience. Quick note before we go on: I never said your videos have to be perfect. As a matter of fact, that’s precisely why many of you haven’t even touched video production. You think your videos need to be perfect to work – a non-existing concept that becomes a perfect excuse to hold yourself back. Take the video I’ll be talking about in this post. It’s fun, entertaining, has a great call to action, and a few blunders I wish weren’t there. It didn’t stop me from publishing it though.